The Future of Email Campaign Management
Posted: Tue Feb 11, 2025 9:15 am
Something like “improve shipment process” wouldn’t be an achievable goal for email marketing. Realistic – choose numbers and goals that are within your grasp. If your click-thru rates are 5%, you can’t plan to increase them to 75% in the month without setting an unrealistic goal. Timely – establish a timeline for how long you will attempt the goal before measuring to determine success or failure. Include checkpoints so you don’t waste a longer period of time (like 6 months) on a strategy that isn’t working. Frequency of Sends Sending out emails too often will result in unsubscribes from customers who feel bothered.
However, sending out emails rarely or infrequently will result in azerbaijan whatsapp data lost opportunities and people forgetting about your brand. The ideal frequency will depend a lot on what your strategy offers. If your emails are promotional and brand-centric, then sending out 3-5 emails a week will seem like a barrage of ads. However, if you offer a mix-and-match approach (like a weekly deal, a weekly promotional spotlight, a couple value offers and activity-based emails), then the 3-5 emails a week will all serve different purposes. While frequency is important, equally important is considering what you are sending out at that frequency.
Always keep the customer’s perspective in mind when scheduling emails. Many people check their email several times a day, which is why it’s such an effective tool. But, it also means that companies clogging the inbox with a flood of self—promotional emails are likely to get the boot. Timing of Sends When you send an email is also crucial if you want to improve your rate of engagement. Tracking the timing of open rates, click-through rates and other actions will help you identify when your audience is checking email. Send out your emails just before this heightened activity time to increase the potential for engagement.
However, sending out emails rarely or infrequently will result in azerbaijan whatsapp data lost opportunities and people forgetting about your brand. The ideal frequency will depend a lot on what your strategy offers. If your emails are promotional and brand-centric, then sending out 3-5 emails a week will seem like a barrage of ads. However, if you offer a mix-and-match approach (like a weekly deal, a weekly promotional spotlight, a couple value offers and activity-based emails), then the 3-5 emails a week will all serve different purposes. While frequency is important, equally important is considering what you are sending out at that frequency.
Always keep the customer’s perspective in mind when scheduling emails. Many people check their email several times a day, which is why it’s such an effective tool. But, it also means that companies clogging the inbox with a flood of self—promotional emails are likely to get the boot. Timing of Sends When you send an email is also crucial if you want to improve your rate of engagement. Tracking the timing of open rates, click-through rates and other actions will help you identify when your audience is checking email. Send out your emails just before this heightened activity time to increase the potential for engagement.