Remember, each of your customers is different. While some customers may make small purchases on a monthly basis, others may only purchase one large item a year. Similarly, some customers in your database will have been loyal for years, while others may have only made a single purchase several years ago.
Due to this, some customers cp number philippines and prospects in your database will be more receptive to your marketing activity than others. For this reason, to maximise the ROI of their marketing efforts, successful businesses use customer scoring models to evaluate the likelihood that an individual customer will make a purchase based on the data they have available. They’ll then use this data to target customers that have the highest potential to convert.
By scoring each of your customers against criteria that are specific to your business and its goals. This is because the process will allow you to focus all of your marketing efforts on reaching customers with the highest conversion potential. By ignoring those with low conversion potential, you’ll also save time and money.
If your business uses direct marketing to contact prospective customers or buyers, then it’s likely that you’ll have a large database of information available. As a result, if you continually market to all of these prospects every time, then you’ll find that your marketing campaigns are incredibly expensive and very ineffective. This is because you’ll be targeting a large number of customers who have already decided against using your business. On top of this, you’ll also be providing a large number of people with irrelevant information that will make them less receptive to further communications.