Wrapping SEOs need to adapt.
Posted: Tue Feb 11, 2025 9:12 am
The time to learn about the capabilities of service workers is now. The skill set required for modern technical SEO overlaps significantly with that of a web developer, and today, a deep understanding of dev tools across all major browsers - including service worker debugging - should be considered a prerequisite.
Until recently, it was too easy to get away with not brazil number data the consequences and opportunities created by PWAs and service workers.
These were cutting-edge features that sat on the periphery of what was relevant to search marketing, and the aforementioned caution many SEOs had toward JavaScript did nothing to encourage experimentation. But PWAs are quickly becoming the norm, and it will soon be impossible to do an effective job without understanding how they work . To stay relevant as a technical SEO (or SEO engineer, to borrow another term from Mike King), you need to keep yourself at the forefront of these kinds of paradigm-shifting developments. A technical SEO who is illiterate in web development is already an anachronism , and I believe that further separation between the technical and content-based aspects of search marketing is not a bad thing. Expert!
Until recently, it was too easy to get away with not brazil number data the consequences and opportunities created by PWAs and service workers.
These were cutting-edge features that sat on the periphery of what was relevant to search marketing, and the aforementioned caution many SEOs had toward JavaScript did nothing to encourage experimentation. But PWAs are quickly becoming the norm, and it will soon be impossible to do an effective job without understanding how they work . To stay relevant as a technical SEO (or SEO engineer, to borrow another term from Mike King), you need to keep yourself at the forefront of these kinds of paradigm-shifting developments. A technical SEO who is illiterate in web development is already an anachronism , and I believe that further separation between the technical and content-based aspects of search marketing is not a bad thing. Expert!