Use the perfect call to action for every email
Your call to action should be the last part of your ecommerce email marketing efforts. This is where you want your subscribers to “do something.”
Invite them to check out your latest product or use a discount code. Whatever it is, don't give them a reason to say "no."
Calls to action should be clearly visible in emails . Use buttons and other graphics to draw attention to them. Boring CTAs will get lost in the rest of the text.
23. Don’t forget to reward your most loyal fans and customers
People who consistently engage with your emails deserve to be rewarded, as do those who regularly purchase your products.
Consider starting a loyalty program. You're probably a member of several of them.
For example, customers will receive a $20 coupon for every $200 they spend. You get the idea.
You might also like:
Email Lead Generation: What It Is and How to Do It Right
How to run lead nurturing campaigns after email acquisitions
24. Create seasonal campaigns
Seasonal campaigns involve tapping into your audience’s specific and relatable feelings to increase brand awareness. For example, you know Christmas is coming when holiday music plays softly in the background.
Here is a Copyfolio email offering summer discounts for lead conversion.
summer sales campaign
Creating seasonal campaigns involves incorporating your brand into the holiday or holiday season. For example, you can share the cheer during Thanksgiving by announcing promotional offers and sales via emails.
omnichannel marketing
Why stop announcing a new product via email when you can reinforce the announcement through other channels?
An omnichannel approach involves maintaining consistent brand messaging across social media, SMS, chatbots, paid ads, and other channels. It helps create a marketing ecosystem that guides potential customers through the sales journey.
Investing in omnichannel marketing is a great way to gain market relevance and run effective marketing campaigns.
Hello Bar E-commerce Email Marketing Sales funnel strategy
Hello Bar E-commerce Email Marketing Sales funnel strategy
The perfect ecommerce email marketing strategy starts with Hello Bar. Email marketing doesn't work if you 99 acres database don't have any subscribers.
Follow our conversion strategy and get more conversions for your e-commerce store.
Step 1 – Get emails (leads) into your funnel
Start with a top bar that grabs your website visitors’ attention and convinces them to sign up. This is the best strategy for getting more email signups quickly.