Tracking Pixel Vs Cookie – Know The Difference

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It is often believed that a tracking pixel and cookie serve the same purposes, even though they are similar. In reality, however, they are different.

While the former collects data to track user behaviour to measure effective marketing campaigns, the latter collects data to enhance user experience on a website. This is the simple way to explain it.

However, it is important to know that these activities are geared towards sales or to optimise the website. This is because when the effectiveness of a marketing campaign is known, it is easy to optimise your website or do the necessary things.

So, in this blog post, we will be diving into tracking pixel vs cookie netherlands phone number list comparison. That is, we will understand the difference between these two by looking at their meanings, types, and benefits for brands/sellers.

Tracking Pixel Vs Cookie – Know The Difference

A tracking pixel is a tiny transparent image (usually 1×1 pixel in size) that’s embedded in your web pages, emails, or advertisements. It collects information about your user’s behaviour and interaction, even though it’s virtually invisible to the naked eye.