Outside help often necessary
My conclusion? Apparently, outside help is often necessary to be able to realize a well-functioning work environment. In addition, I am pleased to read that so much user research is being done and employees are truly and sincerely involved in the further development of intranets. Only by asking users, or letting them test something, do you know what they need, how they think and what makes them happy. It is good that this is happening more and more and that investments are being made in this in every possible way.
For even more inspiration and best practices, I absolutely recommend you to purchase this report. The cases offer valuable insights, handles to get started yourself provide insight into all the possibilities that intranet offers. With a bit of luck, you will also be protected from the mistakes that your predecessors made!
Column – The digital whirlwind of the past decades has drastically changed the marketing profession. The super specialist seems to be pushing out the more generalist marketer. Is this a logical and justified development? Or is it time to reinstate the marketing generalist?
' Digital Marketing: The Generalist is Dead, Long Live the Specialist! ' , wrote online marketing consultant Michael Gaudet a few years ago. His position is that the various online marketing numrat grek disciplines and platforms continue to develop explosively, so that it is not feasible for a normal person to continue to optimally master all these areas. Just look at the extremely dynamic social media landscape , where it is unthinkable for a marketer to have knowledge of all available channels, let alone the latest developments in them.
Long live the specialist
It is of course an undeniable truth that marketing has specialized at a rapid pace in recent decades: SEO, display and search advertising, content marketing, social media marketing, mobile marketing, e-mail marketing, user experience design, virtual reality, (e-)customer relationship management, etc.
This means that the generalist marketer, someone who masters multiple marketing disciplines in broad terms, has found himself in a difficult position. An employer is inclined to deploy employees or consultants on sub-questions, for example: "Can you improve our disappointing AdWords ROI?". In order to do this well, it is necessary that the marketer in question knows a lot about the Google AdWords platform and can effortlessly apply the latest features. Exit marketing generalist then.