One-dimensional lead scoring Types of lead scoring
Posted: Mon Dec 23, 2024 3:50 am
Now you know the importance of lead scoring in a digital marketing strategy, as well as what a lead is . Below we show you the types of lead scoring , that is, the most common ways in which leads are usually qualified .
One-dimensional lead scoring
One-dimensional lead scoring is where a laos country code and mobile number lead is scored from 0 to 100. The higher the score, the more likely it is to convert, i.e. it is a qualified lead . On the other hand, if it gets a low score, it means that it is a cold lead and has little chance of converting in the short term. It is important to keep working on it.
Within the one-dimensional lead scoring we can find two aspects:
Retrospective: The value of the lead obtained is defined according to the actions performed by the user in our database and the information they have provided.
Predictive: The value given to the lead is established based on their behavior, which is analyzed with the aim of determining how interested they are in our services or products, and therefore, how likely they are to convert.
Although we have already talked about the advantages of lead scoring , it not only allows you to know the status of potential clients. It also helps you define the interest that the company will give to each lead, since there will be some that are not so profitable. This way, the sales team will have the possibility of prioritizing efforts.
One-dimensional lead scoring
One-dimensional lead scoring is where a laos country code and mobile number lead is scored from 0 to 100. The higher the score, the more likely it is to convert, i.e. it is a qualified lead . On the other hand, if it gets a low score, it means that it is a cold lead and has little chance of converting in the short term. It is important to keep working on it.
Within the one-dimensional lead scoring we can find two aspects:
Retrospective: The value of the lead obtained is defined according to the actions performed by the user in our database and the information they have provided.
Predictive: The value given to the lead is established based on their behavior, which is analyzed with the aim of determining how interested they are in our services or products, and therefore, how likely they are to convert.
Although we have already talked about the advantages of lead scoring , it not only allows you to know the status of potential clients. It also helps you define the interest that the company will give to each lead, since there will be some that are not so profitable. This way, the sales team will have the possibility of prioritizing efforts.