Create a true story
Posted: Tue Feb 11, 2025 7:04 am
We cannot start a message without a context, we cannot start by explaining a solution and then the problem.
People simply don't read content that they don't identify with from the first few words, and a common mistake is to start a message with data that isn't relevant to them.
Make sure you first name the problem or situation that users can relate to.
A very practical way to start is with a question.
A question encourages the search for solutions to a problem within a specific context and all in one sentence.
Asking questions is a skill; many people have questions but new zealand phone number list don't know how to ask them, and if you provide your audience with well-crafted questions, they will be more likely to understand your message.
Check out this example: How to apply content marketing in B2B strategies?
If your audience is career moms, you need to tell a common anecdote among career moms and shape your content as if you were one of them.
Or if your market is focused on the luxury consumer, you have to use elegant, formal language that describes common experiences in the sector.
Tell a story to your audience, in the natural language your audience uses. Educate and add value
If you've already got your audience's attention, then this is your chance to show them the solution to their problem, so don't limit yourself.
People simply don't read content that they don't identify with from the first few words, and a common mistake is to start a message with data that isn't relevant to them.
Make sure you first name the problem or situation that users can relate to.
A very practical way to start is with a question.
A question encourages the search for solutions to a problem within a specific context and all in one sentence.
Asking questions is a skill; many people have questions but new zealand phone number list don't know how to ask them, and if you provide your audience with well-crafted questions, they will be more likely to understand your message.
Check out this example: How to apply content marketing in B2B strategies?
If your audience is career moms, you need to tell a common anecdote among career moms and shape your content as if you were one of them.
Or if your market is focused on the luxury consumer, you have to use elegant, formal language that describes common experiences in the sector.
Tell a story to your audience, in the natural language your audience uses. Educate and add value
If you've already got your audience's attention, then this is your chance to show them the solution to their problem, so don't limit yourself.