Another important difference between the two online platforms is the type of investment they requir
Posted: Tue Feb 11, 2025 6:10 am
In this way, companies that invest in social commerce facilitate their customers' purchasing experience. By reducing steps in the purchasing process, users can continue to stay on the social platform.
By keeping users within the social platform, the risk of users interrupting the purchasing process when redirected to an external website is reduced.
Social media thus becomes a virtual marketplace where a service and/or product can be purchased with just a few clicks.
Another great advantage of social commerce is the ease with which users can share their experience after a successful purchase, thereby increasing your company's brand awareness.
This feature is currently only available in certain countries around the world - primarily the United States of America. In some other countries, such as Italy, an e-commerce platform outside of social media is still required to complete the purchase process. Regardless, creating attractive virtual storefronts is worthwhile. However, it is only a matter of time before it will be possible anywhere in the world to complete the purchase process without having to leave social platforms. In Germany, there are already companies that enable purchases to be made directly via social media.
What is the difference between e-commerce and social commerce?
Although the objectives of e-commerce and social commerce are the same (including lead generation and conversion into sales), there are many differences between the two types of online stores.
When we complete our purchase on an e-commerce platform, it is a web page that aims to virtually simulate the company's physical store.
Through e-commerce, it is possible to add a "wish list" with our favorite products or create a "shopping cart" with the total cost of our purchase.
An e-commerce platform allows you to view products in detail with photos and text. You can complete your purchase in a few clicks in a special section of the website. Once the purchase is completed, it is generally confirmed by an email or personalized code.
On the other hand, when we talk about social commerce, we mean a system that integrates the same social channels into the online sales strategy. A company with social commerce does not need to open e-commerce platforms, since the purchase process takes place directly on the social channel used.
In this way, the number of steps from choosing a service and/or product to making a purchase is drastically reduced.
The fewer steps there are, the less likely the potential customer is to change their mind and not complete the purchase.
Social commerce offers the user a single, convenient and fast path that does not require singapore telegram data any additional registration.
In addition, social commerce makes it possible to create product descriptions, offer customer support or present special offers and new collections. Of course, there are differences between the various social channels. They all have their own options for designing the shop window.
As mentioned above, social commerce has the great advantage of encouraging interactions between users through comments and sharing of services and/or products purchased. In this way, users can influence each other thanks to the ease of exchange, thereby generating more conversions. The user is the real protagonist in this case.
A company with an e-commerce business can still benefit from the advantages of using social networks - especially in the area of pre-sales and post-sales.
Setting up and launching a company's own e-commerce platform requires significantly more financial and time resources than opening a social commerce sales channel. Social commerce, on the other hand, does not require any kind of investment at first.
By keeping users within the social platform, the risk of users interrupting the purchasing process when redirected to an external website is reduced.
Social media thus becomes a virtual marketplace where a service and/or product can be purchased with just a few clicks.
Another great advantage of social commerce is the ease with which users can share their experience after a successful purchase, thereby increasing your company's brand awareness.
This feature is currently only available in certain countries around the world - primarily the United States of America. In some other countries, such as Italy, an e-commerce platform outside of social media is still required to complete the purchase process. Regardless, creating attractive virtual storefronts is worthwhile. However, it is only a matter of time before it will be possible anywhere in the world to complete the purchase process without having to leave social platforms. In Germany, there are already companies that enable purchases to be made directly via social media.
What is the difference between e-commerce and social commerce?
Although the objectives of e-commerce and social commerce are the same (including lead generation and conversion into sales), there are many differences between the two types of online stores.
When we complete our purchase on an e-commerce platform, it is a web page that aims to virtually simulate the company's physical store.
Through e-commerce, it is possible to add a "wish list" with our favorite products or create a "shopping cart" with the total cost of our purchase.
An e-commerce platform allows you to view products in detail with photos and text. You can complete your purchase in a few clicks in a special section of the website. Once the purchase is completed, it is generally confirmed by an email or personalized code.
On the other hand, when we talk about social commerce, we mean a system that integrates the same social channels into the online sales strategy. A company with social commerce does not need to open e-commerce platforms, since the purchase process takes place directly on the social channel used.
In this way, the number of steps from choosing a service and/or product to making a purchase is drastically reduced.
The fewer steps there are, the less likely the potential customer is to change their mind and not complete the purchase.
Social commerce offers the user a single, convenient and fast path that does not require singapore telegram data any additional registration.
In addition, social commerce makes it possible to create product descriptions, offer customer support or present special offers and new collections. Of course, there are differences between the various social channels. They all have their own options for designing the shop window.
As mentioned above, social commerce has the great advantage of encouraging interactions between users through comments and sharing of services and/or products purchased. In this way, users can influence each other thanks to the ease of exchange, thereby generating more conversions. The user is the real protagonist in this case.
A company with an e-commerce business can still benefit from the advantages of using social networks - especially in the area of pre-sales and post-sales.
Setting up and launching a company's own e-commerce platform requires significantly more financial and time resources than opening a social commerce sales channel. Social commerce, on the other hand, does not require any kind of investment at first.