Some examples of owned media are

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The main benefit of paid media is that it allows the company to quickly reach a fairly diverse audience outside the company itself.

In addition, they are scalable depending on the resources available and allow you to focus quite precisely on the most appropriate audience.

However, despite all the benefits they can bring to the company, they also have their downside, as they generally enjoy less credibility and conversion capacity than earned media.

Paid media has several uses or purposes , which could be broadly summarized in three:

Branded Content : associating a product or service with a greece phone number list trend, feeling, etc.

Digital Marketing : generating leads through content.

Product Placement : inserting a product or service into a series or film.

3.- Owned media
If what characterizes paid media is the need to pay to access them, what characterizes owned media is that they are not separate from the company, but rather are part of its digital framework .

These are media in which the company has absolute control over the generation of content, so it can adapt production to its needs and create tailor-made content to provide value and engagement.



Web : the company's own website is the quintessential example of owned media. It is the company's most immediate calling card and is increasingly seen as a living organism in constant evolution seeking to optimize conversion.