Take Your Brand Offline
Posted: Tue Feb 11, 2025 4:39 am
Taking your brand offline is essential, mainly if you are a public speaker. Yes, you should promote yourself through an online presence, particularly in this day and age, but maintaining brand integrity is essential to the longevity of your brand.
When we say take your brand offline, we mean to represent your brand outside of the digital landscape. Who you are in person is your brand. So, regardless of whether you’re presenting online or on stage, you represent your brand at all times:
During the meet-and-great
At the Q&A
When someone runs into you at the airport
These interactions point to your brand’s integrity or lack thereof. For example, if philippines phone number list you present yourself as personable and outgoing online but reserved and distant in person, the alignment between your online and offline brand is lacking. Take the appropriate steps to align both your online and offline presence.
4. Define Your WHY And Use It To Motivate You Longterm
Simon Sinek’s TEDx talk, Start With Why: How Great Leaders Inspire Action, is perhaps one of the most helpful questions to ask when maintaining a long-term personal brand. Finding your why often begins with finding your passion.
When you know WHY you want to meet a particular goal, this knowledge base helps when you’re months or years into your career and need long-term motivation. Follow these six steps to help you define your why:
When we say take your brand offline, we mean to represent your brand outside of the digital landscape. Who you are in person is your brand. So, regardless of whether you’re presenting online or on stage, you represent your brand at all times:
During the meet-and-great
At the Q&A
When someone runs into you at the airport
These interactions point to your brand’s integrity or lack thereof. For example, if philippines phone number list you present yourself as personable and outgoing online but reserved and distant in person, the alignment between your online and offline brand is lacking. Take the appropriate steps to align both your online and offline presence.
4. Define Your WHY And Use It To Motivate You Longterm
Simon Sinek’s TEDx talk, Start With Why: How Great Leaders Inspire Action, is perhaps one of the most helpful questions to ask when maintaining a long-term personal brand. Finding your why often begins with finding your passion.
When you know WHY you want to meet a particular goal, this knowledge base helps when you’re months or years into your career and need long-term motivation. Follow these six steps to help you define your why: