Which Contacts Should Be Added to Your Suppression List?
Posted: Mon Feb 10, 2025 10:51 am
Transparency and Trust: For important emails, like password resets, receipts, etc.—where unsubscribing isn’t even an option—it would be considerate to inform the user exactly why they are receiving these messages and why they can’t unsubscribe. Such transparency builds trust and understanding between you and your customers or prospects.
Protect Sender Reputation: Mailing to invalid or spam-related email addresses can harm your reputation with ISPs (Internet Service Providers), causing your domain to be flagged. This may affect your ability to reach your target audience. Suppression lists help maintain a clean mailing list and protect your sender’s reputation.
Improved Deliverability: Using suppression lists to remove inactive, hard-bounced, or spam-complaint email addresses will improve your email deliverability. ISPs favour clean mailing lists, so senders who proactively clean their lists are perceived as reliable by these ISPs. This helps ensure that your emails land in your recipient’s inbox rather than into their spam folders, keeping your communications effective.
Resource and Cost Efficiency: Suppression lists help save resources and reduce costs. Sending emails to inactive addresses wastes your quota and increases expenses. A growing number of unresponsive recipients affects france phone number list your budget and lowers overall efficiency. Suppression lists help reduce this waste, allowing you to focus on quality targets, further protecting your sender reputation, improving deliverability and saving money.
ALSO READ: How to Build & Grow an Email List for Your Business
There are different kinds of user actions related to emails received from brands, like unsubscribing, marking spam, etc. Here are some email address categories that you must include in your subscription list:
Unsubscribed Emails
In some cases, when a user unsubscribes from receiving promotional or other emails, their email address should immediately be added to a suppression list. This tells your email system to stop communicating with that person.
Protect Sender Reputation: Mailing to invalid or spam-related email addresses can harm your reputation with ISPs (Internet Service Providers), causing your domain to be flagged. This may affect your ability to reach your target audience. Suppression lists help maintain a clean mailing list and protect your sender’s reputation.
Improved Deliverability: Using suppression lists to remove inactive, hard-bounced, or spam-complaint email addresses will improve your email deliverability. ISPs favour clean mailing lists, so senders who proactively clean their lists are perceived as reliable by these ISPs. This helps ensure that your emails land in your recipient’s inbox rather than into their spam folders, keeping your communications effective.
Resource and Cost Efficiency: Suppression lists help save resources and reduce costs. Sending emails to inactive addresses wastes your quota and increases expenses. A growing number of unresponsive recipients affects france phone number list your budget and lowers overall efficiency. Suppression lists help reduce this waste, allowing you to focus on quality targets, further protecting your sender reputation, improving deliverability and saving money.
ALSO READ: How to Build & Grow an Email List for Your Business
There are different kinds of user actions related to emails received from brands, like unsubscribing, marking spam, etc. Here are some email address categories that you must include in your subscription list:
Unsubscribed Emails
In some cases, when a user unsubscribes from receiving promotional or other emails, their email address should immediately be added to a suppression list. This tells your email system to stop communicating with that person.