Sending Offer Most Likely to Resonate with The Customer
Posted: Mon Feb 10, 2025 10:48 am
Comparatively, AI-powered contextual personalisation uses customer data metrics like purchase history and browsing behaviour to create tailor-made experiences. By doing so, you ensure that consumers who prefer discounts receive applicable promotions while those who prefer BOGO are shown what they like.
Data Privacy: Traditional personalisation methods use single algorithm-level offerings, which limits contextualisation. AI marketing campaigns use context, such as past purchases and browsing activities, to understand each buyer. This means businesses can present the best variant to each customer instead of the one that most people find appealing.
As a result, discount-seeking customers will still be shown discounts, while belgium phone number list BOGO-seeking customers will also see those kinds of promotions. This process increases tailored experiences and conversion rates.
IKEA does it so well, leveraging AI to provide personalised product suggestions driven by a shopper’s activities on the brand site. For example, a customer browsing living room furniture might receive AI-generated recommendations for matching rugs or lamp options during their session.
Data Privacy: Traditional personalisation methods use single algorithm-level offerings, which limits contextualisation. AI marketing campaigns use context, such as past purchases and browsing activities, to understand each buyer. This means businesses can present the best variant to each customer instead of the one that most people find appealing.
As a result, discount-seeking customers will still be shown discounts, while belgium phone number list BOGO-seeking customers will also see those kinds of promotions. This process increases tailored experiences and conversion rates.
IKEA does it so well, leveraging AI to provide personalised product suggestions driven by a shopper’s activities on the brand site. For example, a customer browsing living room furniture might receive AI-generated recommendations for matching rugs or lamp options during their session.