So highlight the telephone number, and do it both in the contact section, on the home page, and especially on the booking screen, perhaps including a button like “Call now” to be able to immediately new zealand email list start the call if you are browsing from a smartphone. Highlighting the contact is an easy and concrete way to communicate closeness and presence to the customer, who will feel more protected and will be more inclined to contact the facility to complete the reservation. Offer additional services Another great way to facilitate direct bookings for your customers is to enrich your offer with a series of services that they would not have elsewhere: pair free Wi-Fi allow easier conditions for Check-in and Check-out allow for possible cancellation more easily reward the customer with the mini bar available to him at advantageous conditions activate a loyalty program with exclusive services on future bookings More importantly, make these benefits and offers visible right on the home page, for example by using a “Why book directly here” button.
The customer will be satisfied by seeing how many exclusive benefits they will be entitled to if they book the room directly on your site and will not think twice before completing the reservation. Always remember that the human mind, in its infinite complexity, is quite linear: no one can resist the urge to have a benefit included in the price of a service, it is a card that always turns out to be a winner and it is therefore worth using it in the best possible way. Trust the opinions People want validation. In today's world, review and opinion sites can dramatically move the needle on a business.