Not a "broad" marketing book, but a very "sharp" one.
This book is about one thing only: sales pages.
These are those long letters or pages that make your balance soar. If you want to create your next landing page , you should pick up this book.
It is a "paint-by-numbers" guide to copywriting .
No joke.
Dan Kennedy reveals his system for writing step-by-step advertising copy that sells extremely well.
The goal is not to win a design bulgaria telegram screening award – but to sell.
Just look at it this way:
When there is a battle, copywriting is the sword. It is the decisive words that deliver the final blow to get the customer to buy.
Say:
If you have a "great brand" and chic "corporate design" but at the end of the day no one buys from you, then you need this book.
PS
A must-read for freelancers and copywriters .
Here you can learn more about copywriting .