The concept of "Long Tail" proposed by Chris thailand telegram Anderson (2006) also applies to SEO (Search Engine Optimization) and SEA (Search Engine Advertising). The term refers to a strategy that targets a large number of niche keywords instead of just the most popular and competitive keywords.
In SEO, applying a long-tail strategy means focusing on long, specific keywords (long-tail keywords) that have less search volume but generally have higher conversion rates. While these keywords may drive less traffic to your site, the traffic they attract is generally more relevant and therefore more valuable.
For Southeast Asia, using a long-tail strategy means targeting ads to specific, less competitive keywords. Since there is less competition for these terms, the cost per click can be lower, which can result in a higher return on advertising investment.
Regardless, a long-tail strategy can help companies maximize visibility and use their marketing budget more effectively. By targeting a wider range of keywords, companies can reach a wider audience while increasing the effectiveness of their SEO and SEA efforts.
Example
For example, let's say a clothing company wants to improve its online marketing. With its current SEO strategy, the company is trying to rank for the keywords "men's clothing" and "women's pants." By applying a long-tail strategy, the company adjusts its SEO strategy to rank for specific keywords, such as "blue men's sweater," "white women's pants size S," and "black men's sneakers." While these keywords have lower search volume, they also have lower competition. This allows the company to rank on long-tail keywords, which will also help increase the visibility of the original keywords "men's clothing" and "women's shoes" in the long run.
Difference between short-tail and long-tail
Short-tail keywords are general search terms containing one to three words that are used to discuss a broad topic. These keywords usually have higher search volume than long-tail keywords. Therefore, long-tail keywords are usually not as popular searches, but are more specific than short-tail keywords. Although the search volume is lower, they are more likely to answer the user's query.