Let me guess: Jack's
Posted: Mon Feb 10, 2025 5:58 am
Because hardly anyone bothers to use this technique - that's why you'll be like the one-eyed man among the blind if you sell "Japanese knives".
So what is this technology and how does it work?
Japanese knives are known for having extremely sharp and specific blades. That is, no knife can do what a Yanagiba (sushi knife) or a Menkiri (noodle knife) can do.
Means for you:
Be extremely precise whenever you describe your product or service .
Example?
Hardware Store #1
"We at Paulson's have all kinds of tools at fair prices. Come by, you're sure to find what you're looking for."
hardware store #2
"Handyman Jack's is the hardware store! We have 343 types of fasteners, 28 types of nails, 86 wire sizes, 43 grits of sandpaper, 16 different types of hammers, 28 different types of screwdrivers, 47 types of wrenches, a daily inventory of 354,000 bolts and screws, all the big name power tools for less, and a 120% money back guarantee if you are not satisfied with a product."
If you see these two ads and want to buy a new hammer, where do you go?
Why?
Your customer doesn't need all this information (I bet you've forgotten how many types of nails there are at Jack's).
The psychology behind it is called heuristics (= mental shortcut).
The customer has only limited time to make a judgment and resorts to a typical thought pattern:
Length implies strength.
Handyman Jack's immediately belgium telegram screening appears more competent, more successful, better and also more trustworthy because he can list all of these things.
Say:
Be precise and sell Japanese Damascus knives made of 128-layer carbon steel because everyone else only sells "kitchen knives".
Others offer "SEO texts". You, on the other hand, sell "SEO-Done-For-You with an ROI of 200% within 12 months or your money back."
Others do "family coaching." You, on the other hand, sell "better and more frequent sex in the marital bed, deeper conversations until 2 a.m., and well-behaved children that other parents are jealous of."
So what is this technology and how does it work?
Japanese knives are known for having extremely sharp and specific blades. That is, no knife can do what a Yanagiba (sushi knife) or a Menkiri (noodle knife) can do.
Means for you:
Be extremely precise whenever you describe your product or service .
Example?
Hardware Store #1
"We at Paulson's have all kinds of tools at fair prices. Come by, you're sure to find what you're looking for."
hardware store #2
"Handyman Jack's is the hardware store! We have 343 types of fasteners, 28 types of nails, 86 wire sizes, 43 grits of sandpaper, 16 different types of hammers, 28 different types of screwdrivers, 47 types of wrenches, a daily inventory of 354,000 bolts and screws, all the big name power tools for less, and a 120% money back guarantee if you are not satisfied with a product."
If you see these two ads and want to buy a new hammer, where do you go?
Why?
Your customer doesn't need all this information (I bet you've forgotten how many types of nails there are at Jack's).
The psychology behind it is called heuristics (= mental shortcut).
The customer has only limited time to make a judgment and resorts to a typical thought pattern:
Length implies strength.
Handyman Jack's immediately belgium telegram screening appears more competent, more successful, better and also more trustworthy because he can list all of these things.
Say:
Be precise and sell Japanese Damascus knives made of 128-layer carbon steel because everyone else only sells "kitchen knives".
Others offer "SEO texts". You, on the other hand, sell "SEO-Done-For-You with an ROI of 200% within 12 months or your money back."
Others do "family coaching." You, on the other hand, sell "better and more frequent sex in the marital bed, deeper conversations until 2 a.m., and well-behaved children that other parents are jealous of."