"Copy" in this context means:
Posted: Mon Feb 10, 2025 5:54 am
What is copywriting?
Copywriting is selling with written words.
In German: advertising copywriting .
Back then I always asked myself: Why is it called that in such a strange way in English?
Do copywriters simply steal and copy their texts?
Of course not.
a) Text to be printed (i.e. copied) in the newspaper.
b) Text for printed advertisements such as posters, flyers or magazines that are to be copied.
Say:
The text is intended to be belarus telegram screening copied and distributed many times – that's why it was called "Copy".
And that’s why it’s called copywriting today – even if the text is no longer printed.
By the way:
Images, design elements and buttons are not part of copywriting – that is the job of the designer.
Copywriting - Meme - You can't just...
Ideally, the copywriter and the designer work hand in hand to achieve the optimal result.
So, the term has been clarified.
Let’s go further:
What is the goal of copywriting?
The best copywriters and advertising men of all time will give you the answer:
Rosser Reeves – who inspired the series "Mad Men" – wrote in his book.
Copywriting is selling with written words.
In German: advertising copywriting .
Back then I always asked myself: Why is it called that in such a strange way in English?
Do copywriters simply steal and copy their texts?
Of course not.
a) Text to be printed (i.e. copied) in the newspaper.
b) Text for printed advertisements such as posters, flyers or magazines that are to be copied.
Say:
The text is intended to be belarus telegram screening copied and distributed many times – that's why it was called "Copy".
And that’s why it’s called copywriting today – even if the text is no longer printed.
By the way:
Images, design elements and buttons are not part of copywriting – that is the job of the designer.
Copywriting - Meme - You can't just...
Ideally, the copywriter and the designer work hand in hand to achieve the optimal result.
So, the term has been clarified.
Let’s go further:
What is the goal of copywriting?
The best copywriters and advertising men of all time will give you the answer:
Rosser Reeves – who inspired the series "Mad Men" – wrote in his book.