Reading tip: Blogs you should read
Posted: Mon Feb 10, 2025 5:49 am
Max Längsfeld: It was a US blogger and it was about how you can earn an extra 1,000 US dollars doing something. It wasn't even about a job. One subsection of this training was "Marketing". That you should think about how you can communicate what you do better so that companies and people with money realize that it makes sense to engage in exchange. I found the topic of marketing very fascinating. How do people think? How do we make decisions? How do I make decisions? How does life develop in this society?
Walter Epp: Why did you get the course for $1,000?
Max Längsfeld: Exactly. Why am I here? That was basically all part of copywriting and ultimately made it more interesting for me than foreign languages, so I continued with it.
Walter Epp: So you started to get interested in marketing. Writing online texts, online business and so on. Where exactly did you learn copywriting? After all, there is no "Bachelor of Copywriting".
Max Längsfeld: The word "copywriting" was bangladesh telegram screening mentioned in this training. At the time, I had a friend in Munich who had just read Russel Brunson's book about "Funnels" - a book by an American online marketer who describes how direct marketing and copywriting works . He kept talking about "funnels", but I didn't understand what he meant. He then broke it down to emails. Emails sell for companies and that is valuable for them. We can offer that to companies and they pay us for it. I thought to myself: "Getting paid to write would be amazing." Then we tried to get yoga studios in Munich as customers. We wrote them terrible emails and that didn't work either. But that was the moment for me when I became aware of it and learned copywriting. I watched some YouTube videos and two books were mentioned that you have to read. One book was "The Boron Letters" by Gary C. Halbert and the other book was "The Advertising Handbook" by Joseph Sugarman. But it's called something different now.
Walter Epp: Why did you get the course for $1,000?
Max Längsfeld: Exactly. Why am I here? That was basically all part of copywriting and ultimately made it more interesting for me than foreign languages, so I continued with it.
Walter Epp: So you started to get interested in marketing. Writing online texts, online business and so on. Where exactly did you learn copywriting? After all, there is no "Bachelor of Copywriting".
Max Längsfeld: The word "copywriting" was bangladesh telegram screening mentioned in this training. At the time, I had a friend in Munich who had just read Russel Brunson's book about "Funnels" - a book by an American online marketer who describes how direct marketing and copywriting works . He kept talking about "funnels", but I didn't understand what he meant. He then broke it down to emails. Emails sell for companies and that is valuable for them. We can offer that to companies and they pay us for it. I thought to myself: "Getting paid to write would be amazing." Then we tried to get yoga studios in Munich as customers. We wrote them terrible emails and that didn't work either. But that was the moment for me when I became aware of it and learned copywriting. I watched some YouTube videos and two books were mentioned that you have to read. One book was "The Boron Letters" by Gary C. Halbert and the other book was "The Advertising Handbook" by Joseph Sugarman. But it's called something different now.