Always solve a problem with your content
Posted: Mon Feb 10, 2025 5:34 am
The most important task of your content marketing (it is not selling)
Solve a problem with your content marketing strategy
Your reader is a spam filter on two legs.
As soon as he sees "advertising", he switches off, clicks away or turns his mind off.
The solution?
Make your advertising so valuable that he will voluntarily keep it, cut it out and hang it on the wall at home.
How?
Very easy:
Be useful – not promotional.
This way you bypass the mental bouncer and are invited into your reader’s wallet.
Here are a few bahamas telegram screening examples from the offline world:
1. Dr. Oetker
Dr. Oetker prints recipes on its baking powder - and has been doing so for ages.
Dr Oetker content marketing strategy
Why?
So that you keep the packaging (i.e. advertising).
Let's be honest: a recipe is always useful.
2. Guggenheimer Coffee
This poster hangs in my office:
Content Marketing Strategy: Poster by Guggenheimer
Strictly speaking, the poster is an advertisement for Guggenheimer Coffee.
But I even paid money for it because it solves a problem and answers the question: "What is the name of each coffee and how do I prepare it?"
3rd Dictum
The tool retailer Dictum has distributed infographics, instructions and tips & tricks in its catalogue.
Solve a problem with your content marketing strategy
Your reader is a spam filter on two legs.
As soon as he sees "advertising", he switches off, clicks away or turns his mind off.
The solution?
Make your advertising so valuable that he will voluntarily keep it, cut it out and hang it on the wall at home.
How?
Very easy:
Be useful – not promotional.
This way you bypass the mental bouncer and are invited into your reader’s wallet.
Here are a few bahamas telegram screening examples from the offline world:
1. Dr. Oetker
Dr. Oetker prints recipes on its baking powder - and has been doing so for ages.
Dr Oetker content marketing strategy
Why?
So that you keep the packaging (i.e. advertising).
Let's be honest: a recipe is always useful.
2. Guggenheimer Coffee
This poster hangs in my office:
Content Marketing Strategy: Poster by Guggenheimer
Strictly speaking, the poster is an advertisement for Guggenheimer Coffee.
But I even paid money for it because it solves a problem and answers the question: "What is the name of each coffee and how do I prepare it?"
3rd Dictum
The tool retailer Dictum has distributed infographics, instructions and tips & tricks in its catalogue.