As the team researched, they explored that “If you look in the commerce, there’s different industry research and case studies. Some support the handling of the header along the top and others take it out. That was something we hadn’t tried before at Dell,” she said.
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As a result, the team decided to do an A/B split test mailing address example philippines to decide what it would look like for Dell consumer emails if the team was to take the navigation out of the header, and either take it out totally or put it in the footer.
“The Control [was] your distinctive top navigation within the header space of the email. This included links to view laptops, desktops, electronics and accessories and more.” The header matched the navigation of the Dell website.
“The trial and error version clearly took this navigational element and moved the real estate to just above the footer,” she said.
She further added that the team also contained iconography within the footer test to give the navigation a more visual look and feel.
“As a result, we were able to reduce noise and see more hero content above the fold. Since this was a creative test in nature, we leaned on our creative resources to aid optimize the user experience,” she said.
The team decided to use navigation as more of a rejuvenation module, to seize traffic not interested in the main message of the email, Vogel said.
“Just to give a demonstration of what it would appear like, it would have the hyperlink to laptop, desktop, tablet, printers, monitors, whichever those key categories were. The test version easily took out that navigational element and elevated that real estate to just over the footer,” she said.