1. An account without a well-thought-out structure If you example of whatsapp number in philippines had the “brilliant” idea to create one campaign plus one ad group at the start and “shove” everything into them, then we’ll disappoint you: this is a bad idea. What to do? Create an account in Google Ads, Yandex.Direct that will repeat the structure of the site.
Let's say you have seven product categories. This means you need to create one campaign with seven ad groups in your account. Also, if you need to target two or more countries and, accordingly, languages, you need to create one for each language. 2. Using only high-frequency keywords Let's imagine the following situation: a store sells various product groups, including video recorders.
A newbie is tempted to use "video recorder" as a keyword. But it is a high-frequency keyword, since it does not contain any clarifications to determine the model and does not imply any actions. Selling words like "buy" and "order" are also absent. In general, it is impossible to understand from such a request whether the audience is currently interested in purchasing or is simply getting acquainted with the product.