How do you check your position against the competition?

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In addition to the classic Porter model, two additional factors stand out: government and opportunity. Government action is extremely variable in nature, often dictated by the political situation in the country, but at the same time very important. The government can stimulate demand, create and enforce new laws on competition in the market or encourage entrepreneurs to innovate. The concept of opportunity, on the other hand, refers to the randomness that exists in the economic space. This means that s indonesia whatsapp mobile number ometimes the fate of a product on the market is completely random. Both aspects, however, may not lead to a permanent competitive advantage, but only a temporary one, which is why they are often not sufficiently taken into account when creating an analysis and preparing a business strategy.

The Strategic Diamond is an effective and versatile tool for analysing a company and its competitors, as it examines both the microenvironment and the macroenvironment of the company. However, it is important to note the synergy between its elements, which translates into a more objective picture of the situation of our company. The diamond, as a tool, is unlikely to work on its own, but rather complements other types of analysis. However, the information it provides can form a solid basis for establishing company development strategies, fighting competition and taking advantage of market opportunities.



Strategic analysis of a company is an essential part of management and development planning. It allows companies to understand the current position of the company in the market, identify its strengths and weaknesses, and detect potential threats and opportunities. Without such analysis, companies may be unaware of key trends, changes in consumer behavior, or new competitors, which can lead to inappropriate strategic decisions. Understanding the strategic situation allows companies to concentrate their resources on the most promising areas, avoid unfavorable market situations, and effectively counteract the actions of competitors. In addition, strategic analysis makes it possible to monitor the effectiveness of the strategies implemented and to modify them if necessary, which is key to maintaining and expanding competitive advantage.

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Kacper Gorniak