Learn how to analyze and improve your website indian email list traffic in 16 steps with Ahrefs Site Audit. Google EAT is not a ranking factor but guidelines that help increase the visibility of your content thanks to competence, authority and reliability Google EAT I'll tell you right away that Google EAT has nothing to do with food. It’s not even an update to its “dreaded” algorithm. EAT is an acronym for Expertise , Authoritativeness , Trustworthiness . I have already dedicated an article to the importance of creating valuable content for a website. I want to return to this topic for 2 reasons: Since it is not explicitly a ranking factor, you will not find this advice in the many online guides on how to increase your site's visibility on Google.
Search Engine Journal recently published a free ebook on this topic. It is in English, but you can always translate it with Google Translate for PDF . I'll give you a short extract with the 7 points to follow to reach a high level of competence, authority and reliability: Tell your visitors who you are. Maintain and update your “about us” page. Work with experts to create content. Don't let incompetent ghostwriters write articles with catchy titles . Make the purpose of your content clear. Explain clearly whether your intent is to inform, explain, persuade, or describe. Update the content of your articles regularly.