How do you optimize what is already optimized?
Posted: Sun Dec 22, 2024 10:30 am
To accumulate all this data in a single graph, we recommend that you set up Organic Traffic Insights in your project in SEMrush.
This tool connects your website's Google Analytics and Google Search Console accounts and presents the information to you in a fully understandable and digestible way, providing you with plenty of filtering options.
Since I don't have access to the lachinata.es accounts, I can't show you the full workflow here.
However, when you set up Organic Traffic Insights and connect your Google accounts to it, you need to filter out the pages with the longest session duration and take a deeper look.
If the page has a high ranking but a low CTR, russian virtual mobile number this could indicate that there is something wrong with its search snippet. Check its title and meta tags and make sure they are appropriate for the keyword you are targeting.
If your site has a lot of sessions but a high bounce rate and low dwell time, it may mean that people are not finding the answer to their question on your site. Possible reasons for this problem could be poor content or the wrong keywords being promoted on the site.
What can you do when you don't have access to your Google Analytics and Google Search Console accounts?
Ideally, you would be able to get that access, but if you can't, don't worry, there is still a way to find this data.
In the “Positions” report in the “Domain Analysis” section, you can see the keywords for the SEMrush database for a specific country.
This report shows a wide range of results, specifically the top 100 positions in Google for the keywords positioned by the domain.
Organic search positions
As you can see in this image, “La Chinata” has quite a few branded keywords in the top positions, that’s great because it means their brand is popular.
They have probably been concerned about PPC and working with industry media outlets, getting good coverage in return.
However, to be positioned, the brand name is not enough.
Your website content is supposed to align with user intent – it should answer a question, help complete a purchase, etc.
Ultimately, SEO and content marketing need to work hand in hand to help you rank for more than just your brand name.
This tool connects your website's Google Analytics and Google Search Console accounts and presents the information to you in a fully understandable and digestible way, providing you with plenty of filtering options.
Since I don't have access to the lachinata.es accounts, I can't show you the full workflow here.
However, when you set up Organic Traffic Insights and connect your Google accounts to it, you need to filter out the pages with the longest session duration and take a deeper look.
If the page has a high ranking but a low CTR, russian virtual mobile number this could indicate that there is something wrong with its search snippet. Check its title and meta tags and make sure they are appropriate for the keyword you are targeting.
If your site has a lot of sessions but a high bounce rate and low dwell time, it may mean that people are not finding the answer to their question on your site. Possible reasons for this problem could be poor content or the wrong keywords being promoted on the site.
What can you do when you don't have access to your Google Analytics and Google Search Console accounts?
Ideally, you would be able to get that access, but if you can't, don't worry, there is still a way to find this data.
In the “Positions” report in the “Domain Analysis” section, you can see the keywords for the SEMrush database for a specific country.
This report shows a wide range of results, specifically the top 100 positions in Google for the keywords positioned by the domain.
Organic search positions
As you can see in this image, “La Chinata” has quite a few branded keywords in the top positions, that’s great because it means their brand is popular.
They have probably been concerned about PPC and working with industry media outlets, getting good coverage in return.
However, to be positioned, the brand name is not enough.
Your website content is supposed to align with user intent – it should answer a question, help complete a purchase, etc.
Ultimately, SEO and content marketing need to work hand in hand to help you rank for more than just your brand name.