And how does this AIDA formula work?
Posted: Sat Feb 08, 2025 10:21 am
The universal 4-step formula in copywriting
May I introduce:
The formula that helps you structure your advertising text correctly: AIDA
With the AIDA formula in your copywriting, you simply sell more.
This formula has been around in estonia telegram screening the copywriting industry for decades – and yet it still works because it is based on timeless psychological principles.
It attracts the customer's attention
Generates interest in the offer (Interest)
Directs the desire towards the product (Desire)
Triggers an action - the purchase (Action)
That's the theory.
I will now show you what this formula looks like in practice.
Let’s start with attention:
#1 Attention:
How do you get your customer’s attention with copywriting?
The stranger didn’t let up.
The sun burned from the sky and singed the last hairs on his bald head, but he did not give up.
With his left hand he hammered on the front door, with his right hand he abused the doorbell.
Nobody opened.
He walked along the house, peered through the windows and knocked on the panes.
Silence.
He ran further around the house into the garden and found a back door.
He peered through the glass door.
Then he saw a man sitting with his back to him, talking on the phone.
May I introduce:
The formula that helps you structure your advertising text correctly: AIDA
With the AIDA formula in your copywriting, you simply sell more.
This formula has been around in estonia telegram screening the copywriting industry for decades – and yet it still works because it is based on timeless psychological principles.
It attracts the customer's attention
Generates interest in the offer (Interest)
Directs the desire towards the product (Desire)
Triggers an action - the purchase (Action)
That's the theory.
I will now show you what this formula looks like in practice.
Let’s start with attention:
#1 Attention:
How do you get your customer’s attention with copywriting?
The stranger didn’t let up.
The sun burned from the sky and singed the last hairs on his bald head, but he did not give up.
With his left hand he hammered on the front door, with his right hand he abused the doorbell.
Nobody opened.
He walked along the house, peered through the windows and knocked on the panes.
Silence.
He ran further around the house into the garden and found a back door.
He peered through the glass door.
Then he saw a man sitting with his back to him, talking on the phone.