Principle of data minimization
Posted: Sun Dec 22, 2024 10:25 am
You have already seen that every email marketing campaign must begin with a legal acquisition, but you must also guarantee the traceability of the entire life cycle of that data or lead that you have just captured.
Therefore, a key point in any marketing strategy is to know the principles and legal regulations that govern the processing of all personal data and whose compliance you must ensure if you want to stay out of a Chernobyl list.
Trying to manage a subscriber list that ignores or is unaware of the rules of the game that allow you to operate legally is like opening a restaurant without any knowledge of food safety or food handling.
Below is a list of the principles of a legal email marketing campaign :
Principle of legality, loyalty and transparency of the GDPR.
Principle of limitation of purpose.
Data minimization principle.
Principle of accuracy.
Principle of limitation of the conservation period.
Principle of integrity and confidentiality.
Principle of proactive responsibility.
Privacy by default and by design principle.
Let's go over them in detail.
1.- Principle of legality, loyalty and transparency of the GDPR
According to this principle, the Data Controller, in this case the person who manages the list of subscribers, must inform the interested parties about the treatment that will be carried out on their data and this information must be provided in a concise, transparent, intelligible and easily accessible manner, using clear and simple language, in writing or by other means (including electronic means).
This principle applies throughout the entire life cycle of processing and is one of the two basic requirements for legal acquisition.
This principle is linked to the right to information.
On your website, it should appear on each of your forms, in each of your newsletters, in your emails and in every document that collects or processes personal data (orders, quotes, invoices, etc.)
This would be an example of a legal subscription form:
Subscriber List - Legal Form Template
2.- Principle of limitation of purpose
The data must be collected for specific, explicit and legitimate purposes and will not be subsequently processed in a manner incompatible with those purposes.
What does this mean?
If you collect personal data to add it to a subscription list for the purpose of sending your newsletters, you should not use that data for any other purpose, such as including it on another list, sharing it with others, marketing it, etc.
You must inform us in advance of the purposes for which you will process philippines code number mobile these data and you must limit yourself to processing them in accordance with that purpose, unless you require new consent to process them for a different purpose.
3.-
The data you collect from your subscriber list must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed, that is, you cannot collect more data than is strictly necessary to manage your subscriber list. If the purpose is to send newsletters, you should not require more data than a name and an email address.
4.- Principle of accuracy
The data must be accurate and kept up to date by you, taking all reasonable measures to ensure that any personal data that is inaccurate with respect to the purposes for which it is processed is deleted or rectified without delay.
Data obtained directly from the Interested Party will be presumed to be accurate and up-to-date.
In the case of a subscriber list, this should not be a problem since it is the subscribers themselves who provide their data.
5.- Principle of limitation of the conservation period
The data must be kept by you in a manner that allows the identification of the interested parties for no longer than necessary for the purposes of the Processing.
In the case of a list, this time will be subject to the time that the user remains active on the list and does not require unsubscribing.
6.- Principle of integrity and confidentiality
The data will be processed in such a way as to ensure adequate security, including protection against unauthorized or unlawful processing, or against accidental loss, destruction or damage.
Therefore, YOU, as the Controller, will establish the appropriate technical and organizational measures to ensure an adequate level of risk.
Therefore, a key point in any marketing strategy is to know the principles and legal regulations that govern the processing of all personal data and whose compliance you must ensure if you want to stay out of a Chernobyl list.
Trying to manage a subscriber list that ignores or is unaware of the rules of the game that allow you to operate legally is like opening a restaurant without any knowledge of food safety or food handling.
Below is a list of the principles of a legal email marketing campaign :
Principle of legality, loyalty and transparency of the GDPR.
Principle of limitation of purpose.
Data minimization principle.
Principle of accuracy.
Principle of limitation of the conservation period.
Principle of integrity and confidentiality.
Principle of proactive responsibility.
Privacy by default and by design principle.
Let's go over them in detail.
1.- Principle of legality, loyalty and transparency of the GDPR
According to this principle, the Data Controller, in this case the person who manages the list of subscribers, must inform the interested parties about the treatment that will be carried out on their data and this information must be provided in a concise, transparent, intelligible and easily accessible manner, using clear and simple language, in writing or by other means (including electronic means).
This principle applies throughout the entire life cycle of processing and is one of the two basic requirements for legal acquisition.
This principle is linked to the right to information.
On your website, it should appear on each of your forms, in each of your newsletters, in your emails and in every document that collects or processes personal data (orders, quotes, invoices, etc.)
This would be an example of a legal subscription form:
Subscriber List - Legal Form Template
2.- Principle of limitation of purpose
The data must be collected for specific, explicit and legitimate purposes and will not be subsequently processed in a manner incompatible with those purposes.
What does this mean?
If you collect personal data to add it to a subscription list for the purpose of sending your newsletters, you should not use that data for any other purpose, such as including it on another list, sharing it with others, marketing it, etc.
You must inform us in advance of the purposes for which you will process philippines code number mobile these data and you must limit yourself to processing them in accordance with that purpose, unless you require new consent to process them for a different purpose.
3.-
The data you collect from your subscriber list must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed, that is, you cannot collect more data than is strictly necessary to manage your subscriber list. If the purpose is to send newsletters, you should not require more data than a name and an email address.
4.- Principle of accuracy
The data must be accurate and kept up to date by you, taking all reasonable measures to ensure that any personal data that is inaccurate with respect to the purposes for which it is processed is deleted or rectified without delay.
Data obtained directly from the Interested Party will be presumed to be accurate and up-to-date.
In the case of a subscriber list, this should not be a problem since it is the subscribers themselves who provide their data.
5.- Principle of limitation of the conservation period
The data must be kept by you in a manner that allows the identification of the interested parties for no longer than necessary for the purposes of the Processing.
In the case of a list, this time will be subject to the time that the user remains active on the list and does not require unsubscribing.
6.- Principle of integrity and confidentiality
The data will be processed in such a way as to ensure adequate security, including protection against unauthorized or unlawful processing, or against accidental loss, destruction or damage.
Therefore, YOU, as the Controller, will establish the appropriate technical and organizational measures to ensure an adequate level of risk.