Nothing is easier to scale than content
Posted: Sat Feb 08, 2025 7:00 am
By media, Alex Hormozi means what I mean when I say content business.
Say:
You produce content: video, audio, text.
This is how you build an audience: YouTube, podcast, email list.
The advantage of content: You produce it once. And unlike software, content requires no support, no updates and no complex maintenance.
Produced once.
Sold thousands of times.
That’s why Alex Hormozi is also a media entrepreneur.
And that’s why I’ve been running my content business for 10 years.
4) 99% underestimate colombia telegram screening the effort
Alex Hormozi
People often ask me:
"Walter, how do you actually earn your money?"
When they then find out that I only work a few hours a week and earn more than the top 1% of employees, they think:
"I want that too!"
The problem: They don’t see how many hours, days, weeks and years I have already invested.
On TikTok, it always seems like you can build a business, scale it, and get rich in just a few months .
Say:
You produce content: video, audio, text.
This is how you build an audience: YouTube, podcast, email list.
The advantage of content: You produce it once. And unlike software, content requires no support, no updates and no complex maintenance.
Produced once.
Sold thousands of times.
That’s why Alex Hormozi is also a media entrepreneur.
And that’s why I’ve been running my content business for 10 years.
4) 99% underestimate colombia telegram screening the effort
Alex Hormozi
People often ask me:
"Walter, how do you actually earn your money?"
When they then find out that I only work a few hours a week and earn more than the top 1% of employees, they think:
"I want that too!"
The problem: They don’t see how many hours, days, weeks and years I have already invested.
On TikTok, it always seems like you can build a business, scale it, and get rich in just a few months .