Mayor Van Rooij's New Year's speech shows that he is keeping up with the times and sees that keeping up with developments is not only good, but also necessary : "The iPhone and iPad have emerged in recent times and have become indispensable. They too will be overtaken in 5 years by even more extensive digitalisation. Who knows, we might all be walking around with Google Glass glasses. The growth of social media has also been clearly visible in the past few years. Who knows how we will be communicating with each other in 5 years."
The first 6 steps to becoming a social media mayor
Do you also want to connect more with your residents and involve them in who you are as mayor and what you do? And do you see the power of social media, the reach and the accessibility to achieve this? Then these are the first 6 steps that will help you to become a social media mayor:
Research the social media accounts of fellow mayors and determine for yourself what feels good and what doesn't. By looking at and comparing different accounts, you will find out australia telegram data 3 million more quickly what suits you as a mayor:
Mayor Martijn Dadema
Mayor Ahmed Marcouch
Mayor Marja van Bijsterveldt
Ultimately, it's a matter of doing and practicing to really figure this out. But poking around a bit and experiencing how others profile themselves can only benefit you.
2. Determine which social media channels you want to use (strategy)
The next step is to decide which channel you want to start with. It doesn't have to be all-inclusive, as long as you start. Where your residents are and how you can best reach them is the most important aspect for your choice.
3. Determine your content pillars
The content you post on social fits into a story you are telling. It is therefore advisable to determine in advance the topics from which you communicate. And of course also how many messages you want to post. Take this rule of thumb for this: better little and relevant, than too much without content.