For retailers (this is the second group of advantages), the main positive role is played by savings: stores will be able to reduce their staff, leaving only consultants instead of sellers and cashiers, which will lead to a reduction in costs not only for personnel, but also for servicing cash registers and payment terminals, as well as for collection. With the disappearance of queues, the throughput capacity of stores will increase. In addition, there is an opinion that when the payment process is not visual (an increase in the amount on the cash register display can really upset the buyer and force him to return part of the goods), people are inclined to buy more.
Additionally, thanks to advanced analytics, it is possible to collect a large array of data and use it in the future to predict customer behavior, optimize space and improve product display on shelves.
Finally, another important advantage: shoppers, especially brazil mobile database ones, like it when stores use advanced technology. According to research firm Sonar , 70% of American millennials and 62% of British teenagers are interested in using the latest technology in retail. That is, opening “unmanned” stores is a great way to create an image of an advanced, technologically advanced company. This can also have a positive effect on the company’s financial valuation: Amazon shares rose by 2.5% after the announcement of the opening of such stores.
Also, according to 451 Research , 86% of Americans will abandon their purchases if the checkout lines are too long. The lost revenue will amount to approximately $37.7 billion per year.
The main drawback of shops without sales assistants is losses due to the dishonesty of some customers. This is the reason why some of these shops were closed. For example, in Hangzhou, China, a shop closed after it turned out that the shortfall over two months was 3 thousand yuan (more than 25 thousand rubles). The same fate befell a shop in the Swedish city of Viken: here it was assumed that customers would take everything they needed and then pay the final bill every month. As a result, some of the goods were stolen, and some customers did not pay their bills . However, this problem can be solved: hundreds of cameras can accurately determine which customers behaved badly.
Disadvantages of new technology
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