Retail: how to generate in-store traffic and sell more?
Posted: Sun Dec 22, 2024 10:20 am
Despite the intense competition for consumers' attention in search engines and social media feeds, driving in-store traffic through online marketing has never been easier.
Anyone, anywhere in the world, can find your business online with a well-timed social media ad or an SEO strategy that puts your store's Google My Business profile at the top of search algorithm results.
But how can you leverage this online visibility to bring customers into your store (and sell more)?
This article will provide you with seven tips to help you drive in-store traffic and sell more to customers during their visit.
Topics of this article:
How to measure attendance
Why want to increase store traffic
How to convert website traffic into customers
Tips for selling more to customers in the store
How to measure in-store traffic
Accurately measuring store traffic is a challenge that many retailers face. Fortunately, there are many ways to measure your store traffic that don’t require you to stand by the door and count the entries yourself.
There are systems that integrate seamlessly with your store's POS system and allow qatar cell phone number you to collect a huge amount of information, such as the number of entries, the path of customers passing through the store, the conversion rate, the average duration of a visit and even the success of a display.
analysis figures shop
With this readily available information, retailers can measure the effectiveness of their store layout and merchandising, and determine whether their sales associates are getting real results from high foot traffic in their store.
Google is also useful for measuring store traffic. To help you, create a free Google My Business (GMB) account if you don't already have one.
generate GMB store traffic
In the “Busy Hours” section of GMB profiles, Google measures the traffic of the store location based on GPS data.
Why you want to generate in-store traffic
In addition to attracting new customers, increasing foot traffic to your physical store is a goal that most retailers should aim for. No one likes a slow time, and a “real” customer visit, in person, can have more impact than a virtual visit to your site.
For what ?
This gives sellers the opportunity to build relationships with their customers. Building such relationships can help build customer loyalty.
During an in-person visit with the customer, it can also be easier for the salesperson to encourage the customer to buy — and to make additional purchases. The salesperson can tailor the sales approach to the customer's specific needs.
Anyone, anywhere in the world, can find your business online with a well-timed social media ad or an SEO strategy that puts your store's Google My Business profile at the top of search algorithm results.
But how can you leverage this online visibility to bring customers into your store (and sell more)?
This article will provide you with seven tips to help you drive in-store traffic and sell more to customers during their visit.
Topics of this article:
How to measure attendance
Why want to increase store traffic
How to convert website traffic into customers
Tips for selling more to customers in the store
How to measure in-store traffic
Accurately measuring store traffic is a challenge that many retailers face. Fortunately, there are many ways to measure your store traffic that don’t require you to stand by the door and count the entries yourself.
There are systems that integrate seamlessly with your store's POS system and allow qatar cell phone number you to collect a huge amount of information, such as the number of entries, the path of customers passing through the store, the conversion rate, the average duration of a visit and even the success of a display.
analysis figures shop
With this readily available information, retailers can measure the effectiveness of their store layout and merchandising, and determine whether their sales associates are getting real results from high foot traffic in their store.
Google is also useful for measuring store traffic. To help you, create a free Google My Business (GMB) account if you don't already have one.
generate GMB store traffic
In the “Busy Hours” section of GMB profiles, Google measures the traffic of the store location based on GPS data.
Why you want to generate in-store traffic
In addition to attracting new customers, increasing foot traffic to your physical store is a goal that most retailers should aim for. No one likes a slow time, and a “real” customer visit, in person, can have more impact than a virtual visit to your site.
For what ?
This gives sellers the opportunity to build relationships with their customers. Building such relationships can help build customer loyalty.
During an in-person visit with the customer, it can also be easier for the salesperson to encourage the customer to buy — and to make additional purchases. The salesperson can tailor the sales approach to the customer's specific needs.