Get the subscription model right
Posted: Thu Feb 06, 2025 9:58 am
ButcherBox’s Kickstarter campaign in 2015 was wildly successful. Within the first 24 hours, they had already exceeded 3x of their goal of 25,000 pre-orders.
“And so right from the start, from that first day, it was like, ‘Wow, I think we might be onto something here,’” Mike explains. “I had been running a company for about seven years before I chile telegram screening started Butcher Box. And with that company, things never seemed to work. Like we would try really hard, we’d launch a feature, we were really excited about it, and then it would be crickets. And so it was just a totally different feeling to feel like the snowball was rolling down the hill and we were part of the snowball.”
It wasn’t just luck though. Mike knew there was a special badge for Kickstarter campaigns that would unlock promotion. Campaigns with that badge would be featured on the Kickstarter homepage and in emails. Mike essentially reverse engineered his way to getting a badge, and it worked. Kickstarter did the rest.
butcherbox delivery
One of ButcherBox’s first challenges was figuring out how to sustainably package meat and seafood for delivery. ButcherBox
For all the talk about consumers being oversubscribed, it’s still a good model for some businesses.
“And so right from the start, from that first day, it was like, ‘Wow, I think we might be onto something here,’” Mike explains. “I had been running a company for about seven years before I chile telegram screening started Butcher Box. And with that company, things never seemed to work. Like we would try really hard, we’d launch a feature, we were really excited about it, and then it would be crickets. And so it was just a totally different feeling to feel like the snowball was rolling down the hill and we were part of the snowball.”
It wasn’t just luck though. Mike knew there was a special badge for Kickstarter campaigns that would unlock promotion. Campaigns with that badge would be featured on the Kickstarter homepage and in emails. Mike essentially reverse engineered his way to getting a badge, and it worked. Kickstarter did the rest.
butcherbox delivery
One of ButcherBox’s first challenges was figuring out how to sustainably package meat and seafood for delivery. ButcherBox
For all the talk about consumers being oversubscribed, it’s still a good model for some businesses.