With content hubs, there are a few extra things to keep in mind.
Firstly, you should write your content in the correct order. It is recommended that you write your cluster snippets first as this reduces the risk of duplicating any key points. It also means that when you write your pillar articles, you already have all the links you can put into the text.
Pillar and Cluster Page Topic Assignment
Another thing to keep in mind here is that your cluster content is designed to go in-depth into the subtopics. This means that in your pillar content, you shouldn’t discuss the subtopics in detail preferably no thailand mobile database more than a paragraph. In this way, you can almost think of your pillar content as an extended content section in a book, with each cluster content representing a related chapter.
Finally, you should also pay close attention to headings and structure.
Select Title
Of course, the title of your article is crucial both from an SEO perspective and from a searcher intent perspective. It’s always a good idea to take note of the titles your top 10 competitors are using see step 3, as these titles will obviously tick both boxes most effectively.
However, from a content hub perspective, it’s doubly important to make sure your titles don’t conflict, as this can confuse readers and search engines. For example, if you have an article titled “10 Tips for Baking Bread” and another article titled “6 Things to Remember When Baking Bread,” this can be confusing even if the target keywords are different.