Monitor Ads: When to Create New Ads
Posted: Thu Feb 06, 2025 8:09 am
For example, you can write a very attractive ad copy to generate a lot of clicks - promising something fantastic that your landing page can't deliver. High CTR, poor CPA. But for your revenue, it's the CPA that matters, so what's the point?
Conversely, you might have ads with low CTRs because you’re targeting a super niche market, but the few people who click on them are extremely likely to convert at a high level.
Therefore, we only focus on ad CTR when we austria mobile database determine which ads in the ad set are performing relatively poorly. Turn those off and let the top performers continue. If the better performers are generating acceptable CPAs, then let them run.
Even if your ads are performing well, create new ads whenever:
Product changes – When your product selling points change, create new ads to promote the new offering and target the newly appropriate audience.
Cultural Events – Be alert to events that are important to your audience e., holidays, seasons. Seize the opportunity.
New Channels – Keep an eye out for newly launched social networks with advertising platforms. For example, when dating sites and messaging apps gain traction, they often launch advertising platforms to further monetize.
Conversely, you might have ads with low CTRs because you’re targeting a super niche market, but the few people who click on them are extremely likely to convert at a high level.
Therefore, we only focus on ad CTR when we austria mobile database determine which ads in the ad set are performing relatively poorly. Turn those off and let the top performers continue. If the better performers are generating acceptable CPAs, then let them run.
Even if your ads are performing well, create new ads whenever:
Product changes – When your product selling points change, create new ads to promote the new offering and target the newly appropriate audience.
Cultural Events – Be alert to events that are important to your audience e., holidays, seasons. Seize the opportunity.
New Channels – Keep an eye out for newly launched social networks with advertising platforms. For example, when dating sites and messaging apps gain traction, they often launch advertising platforms to further monetize.