The Raiola Marketing Conference meets these expectations and in its 2024 edition conveyed the need to stay up to date , through the experience of a group of speakers with varied profiles, which for the attendee means being able to compare their work and return home with new ideas and different visions of the same professional environment: online marketing.
Raiola Marketing Conference bets on the conversion objective for the 2024 congress
The 2024 edition had very varied presentations, keeping the focus on conversion, looking for productive marketing actions that achieve the desired goal of contacting and seducing our clients, in the most natural way possible, but applying technology to achieve maximum productivity in daily work. To this end, there were presentations based on how to carry out a launch, on the practical application of artificial intelligence tools, on optimizing e-commerce processes, applying trends in social networks, or more generally on entrepreneurship.
RMC 2024 Speakers
We present a summary of the most interesting presentations from our perspective due to their clarity and practicality:
Recommendations on AI tools.
With a presentation called "Content with AI, what a fantasy" David Cuesta told us about his experience in the use of different artificial intelligence applications:
For image generation , David performed a very good exercise, in which he recommended different applications depending on the use we are making:
For creating a featured image for a blog, the one that works best is Dall E 3, from the OpenAI family , like the Chat GPT.
When it comes to generating realistic images, the best is Pikaso, the Spanish app from Freepik .
To emulate existing images: Dall E 3.
Editing existing images: Adobe Express.
Drawings with effects: Dall E 3.
Landscapes: Adobe Express or Pikaso.
For AI-powered text creation , David recommends Chat GPT plus and following a process:
Create a context in which the following are defined: Style, target person, text structure, length, output format and negative annotations.
Request the content in parts, for example for a blog article do not request the entire content, but rather request each heading separately.
Debug, do not accept any text, check information that may be false and rewrite when necessary.
To generate audios, tools are also differentiated depending on the type of content:
Fix Audio: Nvidia broadcast, Adobe podcast.
Create music: Loudly.
Voice simulator: Eleven Labs.
Create songs: Suno, Udio.
How to launch a campaign for €0 in advertising.
Lili Lorenzo , Linkedin Top Voice, recommends patience and planning strategic philippines phone number example marketing that seeks medium-term results. This is the basis for optimizing a work budget without having to invest in advertising.
As for the basic concepts to take into account to achieve this, Lili emphasized:
Work on areas that remain beyond trends.
Prioritize user-generated content (UGC content).
Turning employees into brand ambassadors.
Create striking visual pieces.
Presentation by Lili Lorenzo
SEO in Media
A very interesting presentation was given by Álvaro Mazariegos , who told us about his experience at El Español and Softonic and gave us some recommendations for working on SEO in the media:
Work very well on internal linking.
Continuously generate new content.
Having small sitemaps, the result of simple websites in terms of their structure.
Focus SEO efforts on a specific category and create a lot of dispersion in the topics covered.
Working to appear in Google Discover.
Very high frequency of publication, at least 10 news items per day.
Geolocate the publications.
Ecommerce Tips
Several presentations touched on the topic of e-commerce and gave us their vision on how to improve results. Lola Garau warned us that we are focusing on the wrong sales funnel. When working on a website with an online store, we must abandon the vision of the decision funnel (attraction - interest - desire - conversion) and adopt the web behavior funnel: (sessions - visits to the product - add to cart - checkout - conversion). In this way, and by analyzing each phase of this funnel, we can better direct marketing efforts, achieving improved results with specific actions on each phase that are more effective and cost less.
On another note and with a product management perspective, Gisela Bravo spoke to us about eCommerce automation without abandoned carts and recommended two key tools: Connectif, for large projects and Klaviyo for eCommerce with few references.
E-commerce tips