3 mistakes you should not make when doing outreach marketing
Posted: Sun Dec 22, 2024 10:13 am
1.- Not having a plan B
Come on, it's digital marketing!
You can't execute an action plan without having a second option to save you.
For example, you're creating a campaign to send out a few emails looking for partners to accept your guest post.
On your list you have those you consider ideal, the best.
But in the first round of submissions only a few accepted your request, and let's say only 5% responded.
It would be a huge mistake not to have a plan B, and that applies to anything that has to do with your objectives within the digital environment, especially in this area where things don't usually go right the first time.
2.- Trying to contact the wrong figures
Whether you're looking to partner with an influencer or establish relationships with media outlets, it's important to consider not aiming too high.
Let's say you're a new brand, you have a few blogspots published, some content on your profiles, and just a few social signals, but you want to build relationships with reputable media outlets.
Think about it and be honest: do you think that big fish is interested in you?
Yes, the truth is that "very difficult".
Therefore, it is advisable to know how to direct your message to the right person, remembering that it is a matter of peers.
Are you new?
Well, look for people like you and as you go up, you aim philippines phone code higher.
3.- Value the numbers more than the person
It may make sense that the more followers and engagement you have, the more exposure your business will have online, but in this noisy environment, do you really think your brand will get adequate exposure?
Here's a sample of what I'm talking about using HypeAuditor as a data source:
Outreach marketing - Analysis with HypeAuditor
You can see that there are 3 important data that allow us to know details about these influencers:
Country of the audience.
Followers (in number).
Authentic engagement.
Leo Messi has just over 130 million followers but only 3.1 million are truly engaged with his content.
And the same goes for the rest.
What I mean by this is that we can have hundreds, thousands or millions of followers, but this is not synonymous with success or reach.
They certainly have the presence we need to make a splash with our audience, but you're not the only one who turns to them to seek to grow in their shadow.
Come on, it's digital marketing!
You can't execute an action plan without having a second option to save you.
For example, you're creating a campaign to send out a few emails looking for partners to accept your guest post.
On your list you have those you consider ideal, the best.
But in the first round of submissions only a few accepted your request, and let's say only 5% responded.
It would be a huge mistake not to have a plan B, and that applies to anything that has to do with your objectives within the digital environment, especially in this area where things don't usually go right the first time.
2.- Trying to contact the wrong figures
Whether you're looking to partner with an influencer or establish relationships with media outlets, it's important to consider not aiming too high.
Let's say you're a new brand, you have a few blogspots published, some content on your profiles, and just a few social signals, but you want to build relationships with reputable media outlets.
Think about it and be honest: do you think that big fish is interested in you?
Yes, the truth is that "very difficult".
Therefore, it is advisable to know how to direct your message to the right person, remembering that it is a matter of peers.
Are you new?
Well, look for people like you and as you go up, you aim philippines phone code higher.
3.- Value the numbers more than the person
It may make sense that the more followers and engagement you have, the more exposure your business will have online, but in this noisy environment, do you really think your brand will get adequate exposure?
Here's a sample of what I'm talking about using HypeAuditor as a data source:
Outreach marketing - Analysis with HypeAuditor
You can see that there are 3 important data that allow us to know details about these influencers:
Country of the audience.
Followers (in number).
Authentic engagement.
Leo Messi has just over 130 million followers but only 3.1 million are truly engaged with his content.
And the same goes for the rest.
What I mean by this is that we can have hundreds, thousands or millions of followers, but this is not synonymous with success or reach.
They certainly have the presence we need to make a splash with our audience, but you're not the only one who turns to them to seek to grow in their shadow.