Dynamic retargeting: Major growth in sales through complex technology
Posted: Thu Feb 06, 2025 3:39 am
This is where the releva.nz extension comes into play. Using the logo and the store’s product catalog, it automatically generates dynamic video ads in real time and plays them on sites that the abandoned cart customer subsequently visits. So if a potential customer visits an online store, looks at several products, and leaves the store without making a purchase, they will see personalized advertising in the form of short videos when they visit portals such as Spiegel, WELT, or Wetter.de. Their interest is reactivated, some of the visitors will then return to the store and finish their purchase.
The ads are shown either before, during, or after the actual video – a format everyone will recognize from YouTube advertising, for example. The releva.nz AI selects the best placement based on the available advertising space.
Other advantages of releva.nz video retargeting at a glance:
Branding effect: Video ads are attention-grabbing. The dynamic video ads show the product and price alongside the store logo, creating an additional branding effect.
Additional marketing channel: Fifty percent of lebanon telegram screening all internet users watch videos every day. Advertising shown before, during, or after videos can hugely boost the presence of your store.
More touchpoints: The average user needs several touchpoints before deciding to buy a product. Video ads are the ideal complement to marketing channels such as display ads, social media, or Google search ads.
No additional effort: The releva.nz extension automatically generates and plays video ads. This means retailers don’t need to invest additional time in a new marketing channel.
Competitive edge: So far, very few medium-sized retailers have discovered video ads. Merchants who use the releva.nz extension will therefore find themselves a crucial step ahead of their direct rivals!
The ads are shown either before, during, or after the actual video – a format everyone will recognize from YouTube advertising, for example. The releva.nz AI selects the best placement based on the available advertising space.
Other advantages of releva.nz video retargeting at a glance:
Branding effect: Video ads are attention-grabbing. The dynamic video ads show the product and price alongside the store logo, creating an additional branding effect.
Additional marketing channel: Fifty percent of lebanon telegram screening all internet users watch videos every day. Advertising shown before, during, or after videos can hugely boost the presence of your store.
More touchpoints: The average user needs several touchpoints before deciding to buy a product. Video ads are the ideal complement to marketing channels such as display ads, social media, or Google search ads.
No additional effort: The releva.nz extension automatically generates and plays video ads. This means retailers don’t need to invest additional time in a new marketing channel.
Competitive edge: So far, very few medium-sized retailers have discovered video ads. Merchants who use the releva.nz extension will therefore find themselves a crucial step ahead of their direct rivals!