Companies that are actively involved in SEO should definitely pay russian phone number list attention to SERM. How to determine the appropriate strategy It depends on the current state of reputation. Positive If a company has a good reputation online, this does not mean that it does not need to be addressed. However, this simplifies the task. Search engine results tend to change day by day under the influence of competitors' actions or the work of sites where positive content is posted.
Therefore, the minimum task is regular monitoring of the situation, increasing dynamics, prompt work with negative reviews if they appear. Neutral This is also a good scenario, but it depends on how you look at it. Is the glass half empty or half full? It is important not only to get rid of negative reviews, but also to get positive ones.
This is important for many consumers. In this case, you need to focus your efforts on increasing positive customer reviews: increase posting of content mentioning the company, and be sure to respond to comments so that users see that the company is “alive” and is interested in feedback. Absent The problem of young brands and companies. The primary task is to expand your online presence, to make a name for yourself: start a corporate blog, increase activity in social networks, add the company to various directories and other thematic platforms.