Carriers of corporate identity elements
Posted: Sun Dec 22, 2024 10:03 am
Buyers and customers always perceive identity components in a certain context, be it a TV commercial, an outdoor sign or a billboard. The objects on which the corporate identity components are placed are considered to be the bearers of this phenomenon.
For smaller companies, this could be social media pages and product packaging, while larger organizations may have a variety of branded items for a variety of purposes.
Let's look at possible carriers of corporate identity:
official documents and business cards;
TV advertising blocks;
office supplies;
official websites, landing brazil mobile number list pages and mobile applications;
advertising materials such as leaflets, flyers, posters and placards;
special clothing and uniform for staff;
presentations for investors and partners;
design of public transport and the company's vehicle fleet;
branded products such as T-shirts, baseball caps and phone cases;
email newsletters;
elements for decorating offices and retail outlets;
publications on social networks and blogs;
Internet advertising;
packaging and bags for products and goods.
Don't forget that the media you choose determines the design. For example, when promoting on social networks, it's important to consider that the images fit the round format of the avatar, and when printing on craft paper, the graphics should fit harmoniously into the background.
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Stages of creating corporate identity elements
Let's look at the main stages of creating a brand's corporate style from scratch:
Defining goals and target audience
It is important to understand what you want to communicate to your target audience and what image your brand should create. Conduct research to determine who your target audience is and what problems they have, how your brand can help solve them. Consider the language that will be understandable to your viewers.
Example: If you are a sportswear brand, your target audience is likely to be people who are interested in fitness and healthy living. Your brand should reflect these values and be focused on them.
Stages of creating corporate identity elements
Source: shutterstock.com
Logo development
A logo is the face of your brand. It should be unique, memorable, and reflect the nature of your idea. You can create a logo using free generators or order one from professional designers.
Selection of color scheme
Choose the colors that will be used on your website or store. They should match your target audience and your brand goals.
Typography development
Identify the main fonts that will be used in the design. Choose them according to the character of your brand and its target audience. Make sure that they are compatible with each other and fit harmoniously into the overall style.
Creation of a brand book (corporate style guide)
A brand book describes the rules for using all elements of your organization's corporate style. It includes a description of the color scheme, typography, logo, graphic elements, and other details. Such a guide will help your team maintain a unified brand style across various communication channels.
Development of a communication strategy
Determine how you will engage with your target audience, what tone and style you will use in your messages, and how you will communicate your products.
Stages of creating corporate identity elements
Source: shutterstock.com
Packaging of goods
The packaging should also be consistent with the brand's corporate style. Use the logo, colors, and other design elements to maintain a consistent style.
For smaller companies, this could be social media pages and product packaging, while larger organizations may have a variety of branded items for a variety of purposes.
Let's look at possible carriers of corporate identity:
official documents and business cards;
TV advertising blocks;
office supplies;
official websites, landing brazil mobile number list pages and mobile applications;
advertising materials such as leaflets, flyers, posters and placards;
special clothing and uniform for staff;
presentations for investors and partners;
design of public transport and the company's vehicle fleet;
branded products such as T-shirts, baseball caps and phone cases;
email newsletters;
elements for decorating offices and retail outlets;
publications on social networks and blogs;
Internet advertising;
packaging and bags for products and goods.
Don't forget that the media you choose determines the design. For example, when promoting on social networks, it's important to consider that the images fit the round format of the avatar, and when printing on craft paper, the graphics should fit harmoniously into the background.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for design
Absolutely Free Internet Advertising: 19 Options
Stages of creating corporate identity elements
Let's look at the main stages of creating a brand's corporate style from scratch:
Defining goals and target audience
It is important to understand what you want to communicate to your target audience and what image your brand should create. Conduct research to determine who your target audience is and what problems they have, how your brand can help solve them. Consider the language that will be understandable to your viewers.
Example: If you are a sportswear brand, your target audience is likely to be people who are interested in fitness and healthy living. Your brand should reflect these values and be focused on them.
Stages of creating corporate identity elements
Source: shutterstock.com
Logo development
A logo is the face of your brand. It should be unique, memorable, and reflect the nature of your idea. You can create a logo using free generators or order one from professional designers.
Selection of color scheme
Choose the colors that will be used on your website or store. They should match your target audience and your brand goals.
Typography development
Identify the main fonts that will be used in the design. Choose them according to the character of your brand and its target audience. Make sure that they are compatible with each other and fit harmoniously into the overall style.
Creation of a brand book (corporate style guide)
A brand book describes the rules for using all elements of your organization's corporate style. It includes a description of the color scheme, typography, logo, graphic elements, and other details. Such a guide will help your team maintain a unified brand style across various communication channels.
Development of a communication strategy
Determine how you will engage with your target audience, what tone and style you will use in your messages, and how you will communicate your products.
Stages of creating corporate identity elements
Source: shutterstock.com
Packaging of goods
The packaging should also be consistent with the brand's corporate style. Use the logo, colors, and other design elements to maintain a consistent style.