Nailing the Kickstarter messaging that would come to define their marketing efforts
Posted: Tue Feb 04, 2025 7:16 am
The first place we visited, the owner of the factory laughed at us. You can imagine these 21-year-old guys coming and telling them we are going to revolutionize the menswear industry. Then at some point they also talked about how much are you willing to produce?
Christian: We’re talking about maybe 100 pairs of pants in the beginning. We were like, “We want you to do things completely different. We want you to develop a lot of new stuff, and we don’t want that much of it.”
Kasper: Even though there were cambodia telegram screening a lot of bumps on the road. We managed to find a supplier who had just taken over his dad’s company, and they had been manufacturing pants for almost 40 years. He wanted to step out of his dad’s footsteps and really believed in our vision. Through their expertise, we were able to start the journey of innovating the way that we wanted.
Shuang: Once you had your products and sold to as many family and friends as possible, what did you do to reach a bigger audience?
Christian: We did a Kickstarter campaign to really get it to the mass market, and to test out the product. We had a successful campaign of reaching our goal of $30,000. What crowdfunding taught us was to focus more on the problem-solving aspect of our menswear rather than what the typical fashion campaign would focus on, where it’s just models walking around and looking good. For our campaign, we had a karate expert and made him do crazy tricks in the pants and some parkour to really showcase how stretchy the pants were.
Christian: We’re talking about maybe 100 pairs of pants in the beginning. We were like, “We want you to do things completely different. We want you to develop a lot of new stuff, and we don’t want that much of it.”
Kasper: Even though there were cambodia telegram screening a lot of bumps on the road. We managed to find a supplier who had just taken over his dad’s company, and they had been manufacturing pants for almost 40 years. He wanted to step out of his dad’s footsteps and really believed in our vision. Through their expertise, we were able to start the journey of innovating the way that we wanted.
Shuang: Once you had your products and sold to as many family and friends as possible, what did you do to reach a bigger audience?
Christian: We did a Kickstarter campaign to really get it to the mass market, and to test out the product. We had a successful campaign of reaching our goal of $30,000. What crowdfunding taught us was to focus more on the problem-solving aspect of our menswear rather than what the typical fashion campaign would focus on, where it’s just models walking around and looking good. For our campaign, we had a karate expert and made him do crazy tricks in the pants and some parkour to really showcase how stretchy the pants were.