You Want Your Business To Last. Here’s How
Posted: Tue Feb 04, 2025 5:35 am
Starting a business has never been easier, especially on Shopify. But building a business into a financial success? That’s still a challenge. Ali Mejia and Mariela Rovito, however, have already accomplished something most entrepreneurs only dream of—longevity.
Their luxury sleep and loungewear brand, Eberjey, has been around since the mid-1990s, and has grown into a multimillion-dollar company, with retail spaces and a thriving online store.
To celebrate Latinx and Hispanic Heritage Month, Ali and Mariela share how they overcame the challenges of reaching financial success, all while still staying creative with their designs and growth tactics.
Don’t miss an episode! Subscribe to Shopify Masters.
How to create longevity austria telegram screening for your brand
1. Draw on your own life for inspiration
Ali always had a passion for lingerie and sleepwear, even as a little girl. “I’m from El Salvador originally, and in my family, we really care about what we look like at home,” Ali says.
Her mom and grandmother always wore delicate nightgowns and pajamas around the house, creating a culture of feeling beautiful even while lounging around.
The idea of putting on a luxurious pair of pajamas at the end of the day was something Ali wanted to share with the world, and she knew that this part of her heritage would speak to customers for years to come.
Their luxury sleep and loungewear brand, Eberjey, has been around since the mid-1990s, and has grown into a multimillion-dollar company, with retail spaces and a thriving online store.
To celebrate Latinx and Hispanic Heritage Month, Ali and Mariela share how they overcame the challenges of reaching financial success, all while still staying creative with their designs and growth tactics.
Don’t miss an episode! Subscribe to Shopify Masters.
How to create longevity austria telegram screening for your brand
1. Draw on your own life for inspiration
Ali always had a passion for lingerie and sleepwear, even as a little girl. “I’m from El Salvador originally, and in my family, we really care about what we look like at home,” Ali says.
Her mom and grandmother always wore delicate nightgowns and pajamas around the house, creating a culture of feeling beautiful even while lounging around.
The idea of putting on a luxurious pair of pajamas at the end of the day was something Ali wanted to share with the world, and she knew that this part of her heritage would speak to customers for years to come.