SEO & PPC: advertising to improve your organic results (and vice versa)
Posted: Sun Dec 22, 2024 9:50 am
When marketers look at different marketing platforms and channels, they often evaluate them individually.
In fact, it is common for them to see SEO separately from the social part and in turn, separately from PPC advertising.
It's not necessarily wrong, but it's not entirely correct either.
SEO and PPC campaigns can be linked in many ways, and while they work separately, data from your PPC campaigns can help you improve your SEO results and vice versa.
However, knowing how to leverage advertising data to drive organic results and how organic data can help you with your PPC campaigns is crucial.
They overlap, yes, but there are also differences to consider.
To help you out, we're going to guide you step-by-step through the process of finding the data you need to move your marketing campaigns forward, as well as offer you some advice from top experts in the field.
SEO & PPC - Enrich your keyword list
Enrich your keyword list, both for SEO and PPC
Keywords play a crucial role in both SEO and search advertising (Google Ads and Bing Ads).
You'll certainly do some initial keyword research separately, but you'll want to leverage what you learn from your current campaigns to fine-tune both your paid and organic campaigns.
For example, you may want to leverage data from advertising to fin philippines cellphone number d the most profitable keywords for your SEO campaigns.
These keywords are clearly capable of attracting high-value, revenue-generating customers, so consider giving them greater importance in your organic SEO strategy.
To track your website's daily position changes for a new set of keywords, use the SEMrush Position Tracking tool .
Adjust your targets to view a specific geographic location and any type of device, including mobile, tablet, and desktop devices.
seo ppc keyword research by device and location
Adrián Íñiguez González, SEO & PPC consultant at Flat 101, explains how SEO and PPC are related:
Adrian Iniguez Gonzalez
Adrian Iniguez Gonzalez
SEO & PPC Consultant at Flat 101
Although SEO and PPC are separate disciplines that are worked on independently, the integration of both strategies from a search engine marketing (SEM) perspective is a fundamental part of any digital project.
This combination is not only beneficial from an investment point of view, since we apply one of the basic principles of financial investment, the diversification of risk by not depending exclusively on the performance of a specific traffic acquisition channel. But also, combining both lines of action (SEO + PPC) brings us some advantages such as:
In fact, it is common for them to see SEO separately from the social part and in turn, separately from PPC advertising.
It's not necessarily wrong, but it's not entirely correct either.
SEO and PPC campaigns can be linked in many ways, and while they work separately, data from your PPC campaigns can help you improve your SEO results and vice versa.
However, knowing how to leverage advertising data to drive organic results and how organic data can help you with your PPC campaigns is crucial.
They overlap, yes, but there are also differences to consider.
To help you out, we're going to guide you step-by-step through the process of finding the data you need to move your marketing campaigns forward, as well as offer you some advice from top experts in the field.
SEO & PPC - Enrich your keyword list
Enrich your keyword list, both for SEO and PPC
Keywords play a crucial role in both SEO and search advertising (Google Ads and Bing Ads).
You'll certainly do some initial keyword research separately, but you'll want to leverage what you learn from your current campaigns to fine-tune both your paid and organic campaigns.
For example, you may want to leverage data from advertising to fin philippines cellphone number d the most profitable keywords for your SEO campaigns.
These keywords are clearly capable of attracting high-value, revenue-generating customers, so consider giving them greater importance in your organic SEO strategy.
To track your website's daily position changes for a new set of keywords, use the SEMrush Position Tracking tool .
Adjust your targets to view a specific geographic location and any type of device, including mobile, tablet, and desktop devices.
seo ppc keyword research by device and location
Adrián Íñiguez González, SEO & PPC consultant at Flat 101, explains how SEO and PPC are related:
Adrian Iniguez Gonzalez
Adrian Iniguez Gonzalez
SEO & PPC Consultant at Flat 101
Although SEO and PPC are separate disciplines that are worked on independently, the integration of both strategies from a search engine marketing (SEM) perspective is a fundamental part of any digital project.
This combination is not only beneficial from an investment point of view, since we apply one of the basic principles of financial investment, the diversification of risk by not depending exclusively on the performance of a specific traffic acquisition channel. But also, combining both lines of action (SEO + PPC) brings us some advantages such as: