Launch of Google and Yandex advertising
Posted: Sun Dec 22, 2024 9:49 am
Due to competent SEO optimization, it is possible to bring the site to the top positions of search results. However, this mechanism begins to give results after several weeks or even months and is not suitable for quick promotion.
If you don't want to wait, set up contextual advertising via Google Ads and Yandex.Direct. Your ads will be shown in search results first. If your budget allows, you can turn to other search services, but in Russia, the bulk of the Internet audience uses Yandex and Google.
This option is successful because it allows you to receive your first orders within 24 hours and helps promote one specific product.
Launch of Google and Yandex advertising
Source: shutterstock.com
Mobile advertising
A modern person spends an average of 3 hours a day area code philippines mobile with a smartphone, and this is far from the limit. According to marketers, investments in mobile advertising are becoming more promising. An undoubted advantage of this method of online promotion is the high personalization of advertisements.
In particular, thanks to geotargeting, it is possible to order only ads that will be seen by users living near the company's office. Advertising on mobile devices can be text, banner, video.
In addition, the high efficiency of the method is achieved through the analysis of consumer preferences. Any mobile device has its own identifier, allowing you to control all user actions from viewing an ad to getting to know the site. Thus, high-quality promotion is organized. Finally, mobile advertising most often causes a response from buyers.
Business accounts and advertising on social networks
Social networks also offer opportunities for promotion without significant investment. Maximum audience reach is achieved by creating communities on several platforms that differ in the age categories of users.
Advertising e-mail newsletter
There is a widespread opinion among marketers that email newsletters have stopped producing results. Postal services have now learned to identify advertising letters and independently place them in special folders where users usually do not look.
However, email newsletters can be useful. If the emails are engaging and don't look like spam, users won't skip them. Developing an email marketing strategy is important.
The advantage of the mailing is the low cost of its creation. The head of a small company can do this work himself. Although the effect will be especially noticeable if the text is written by an experienced copywriter-marketer.
Advertising e-mail newsletter
Source: shutterstock.com
For example, you can select users who regularly view emails and find out what attracts or irritates them to the newsletters.
Promotion in TikTok
The service for young people and teenagers deserves a special mention.
Although TikTok has only been around since 2016, it already has more active users than Twitter, Snapchat or Pinterest. Before that, the only way to attract 10- to 18-year-olds was probably through mobile games. TikTok is now the biggest seller. The key is to be creative when creating a video. The app lets you publish educational videos and get feedback from users.
Advertising campaign on YouTube
With the help of video hostings, you can successfully promote your business. Publishing videos on YouTube is completely free. High-quality materials will cause a strong response from the target audience, users will actively share their opinions in the comments.
To organize sales via YouTube, you need to connect paid services. Here, advertisements that match the topic of the video are most suitable. An alternative method, although more expensive, is to produce an advertising video and then insert it into the main video. At the same time, it can also be broadcast on TV.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
How to Calculate Conversion: 3 Proven Options
Company Marketing Plan: Short a
If you don't want to wait, set up contextual advertising via Google Ads and Yandex.Direct. Your ads will be shown in search results first. If your budget allows, you can turn to other search services, but in Russia, the bulk of the Internet audience uses Yandex and Google.
This option is successful because it allows you to receive your first orders within 24 hours and helps promote one specific product.
Launch of Google and Yandex advertising
Source: shutterstock.com
Mobile advertising
A modern person spends an average of 3 hours a day area code philippines mobile with a smartphone, and this is far from the limit. According to marketers, investments in mobile advertising are becoming more promising. An undoubted advantage of this method of online promotion is the high personalization of advertisements.
In particular, thanks to geotargeting, it is possible to order only ads that will be seen by users living near the company's office. Advertising on mobile devices can be text, banner, video.
In addition, the high efficiency of the method is achieved through the analysis of consumer preferences. Any mobile device has its own identifier, allowing you to control all user actions from viewing an ad to getting to know the site. Thus, high-quality promotion is organized. Finally, mobile advertising most often causes a response from buyers.
Business accounts and advertising on social networks
Social networks also offer opportunities for promotion without significant investment. Maximum audience reach is achieved by creating communities on several platforms that differ in the age categories of users.
Advertising e-mail newsletter
There is a widespread opinion among marketers that email newsletters have stopped producing results. Postal services have now learned to identify advertising letters and independently place them in special folders where users usually do not look.
However, email newsletters can be useful. If the emails are engaging and don't look like spam, users won't skip them. Developing an email marketing strategy is important.
The advantage of the mailing is the low cost of its creation. The head of a small company can do this work himself. Although the effect will be especially noticeable if the text is written by an experienced copywriter-marketer.
Advertising e-mail newsletter
Source: shutterstock.com
For example, you can select users who regularly view emails and find out what attracts or irritates them to the newsletters.
Promotion in TikTok
The service for young people and teenagers deserves a special mention.
Although TikTok has only been around since 2016, it already has more active users than Twitter, Snapchat or Pinterest. Before that, the only way to attract 10- to 18-year-olds was probably through mobile games. TikTok is now the biggest seller. The key is to be creative when creating a video. The app lets you publish educational videos and get feedback from users.
Advertising campaign on YouTube
With the help of video hostings, you can successfully promote your business. Publishing videos on YouTube is completely free. High-quality materials will cause a strong response from the target audience, users will actively share their opinions in the comments.
To organize sales via YouTube, you need to connect paid services. Here, advertisements that match the topic of the video are most suitable. An alternative method, although more expensive, is to produce an advertising video and then insert it into the main video. At the same time, it can also be broadcast on TV.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
How to Calculate Conversion: 3 Proven Options
Company Marketing Plan: Short a