Decide how you want to sell
Order fulfillment is another important part of hosting a holiday pop-up shop and can vary depending on your warehousing capabilities and inventory levels. Offering shoppers a range of ordering and delivery options, in the same way you would online or in-store, can help boost customer satisfaction and loyalty. Here are a few order fulfillment options you can try:
Endless aisles is essentially the same as buy in-store, ship to home, but it also lets you sell out-of-stock items through dropshipping. You can use the holiday pop-up shop as a showroom where customers can shop from limited inventory in-store and opt to have products shipped from your warehouse to their home or preferred delivery address.
Buy online, pickup in-store (BOPIS) is a popular order fulfillment option that helps reduce shipping costs for you and your customers. It’s commonly used by brick-and-mortar retailers, but you albania telegram screening can also test it out at your holiday pop-up shop. Shoppers can shop and place an order online and pick it up at your pop-up store. This way, they’ll get their order faster, and there’s a chance they might increase their order size by purchasing additional items while they’re picking up their order.
Browse and buy in-store is the traditional retail shopping experience, but is contingent on having enough space to hold inventory at your holiday pop-up shop. You can’t rely exclusively on this, especially if you have limited inventory and/or limited square footage for your pop-up store. Offering the option to buy in-store, ship to home is one way to navigate a small space, maximize in-store conversions, and improve customer retention rates.
No matter how you’re selling—online, in-store, or at a holiday pop-up shop—the payment process should be as frictionless as possible. Losing a shopper moments before they’re going to convert to a paying customer is not only disappointing but can hurt your bottom line. That’s why it’s vital to use a flexible point-of-sale system (POS) that lets you accept a wide range of retail payment options, including credit and debit card payments, contactless mobile payments via Apple Pay and Google Pay, gift cards, and more.