The most important current Google SEO adjustment screws
Posted: Sun Feb 02, 2025 10:44 am
Page title: At the top of the list is the page title. Three things are particularly important here: It should contain the keyword of the respective page, should be descriptive and should offer added value for the searcher.
URL: There are also three rules for the optimal URL. The keyword for the respective page should be present, the statement should be correct and the URL should not be too long and should have a good, understandable structure.
Meta description : The meta description also plays an important role. Again, the keyword should be included, it should be meaningful and encourage people to click.
Page structure: Ultimately, the page structure itself should also be clear. This includes short paragraphs, clear headings at different levels from H2 to H4 and also the use of bullet points.
Content: All measures are in vain if the venezuela whatsapp data content is not right. Good content is displayed, bad content is not. It's that simple. But what is good content? Good content is, for example, so-called holistic content. This means that a website does not create many individual articles on a topic, but rather one that tries to answer all questions. Additional information is also provided, such as checklists, recommendations for action or instructions. Incidentally, everything on a website counts as content: the product, the text, the image and how it is placed, etc. This is something that is often forgotten in many blogs.
Every SEO measure and content strategy should be based on comprehensive and well-thought-out keyword research . The goal of this research is to identify the keywords that are relevant to the website and the buyer personas in order to use them to get traffic to the website.
XOVI has presented the ranking trends for 2017 in a recent article. Anyone who optimizes their website based on these SEO criteria creates the basic prerequisite for achieving good SEO rankings on Google in the medium term. We summarize them briefly:
Mobile First: Is it any surprise that mobility is at the top? After the Mobilegeddon update in the second quarter of 2016, Google declared the mobile index to be the primary search index. To find out how mobile-friendly your website is, you can check it on this Google page here .
PageSpeed: In addition, fast pages are rated better than those that load slowly. This trend will probably continue, as shown by the use of AMP technology (Accelerated Mobile Pages) on mobile pages. This makes delivery on mobile devices even more efficient. Google also provides a tool for testing loading times .
URL: There are also three rules for the optimal URL. The keyword for the respective page should be present, the statement should be correct and the URL should not be too long and should have a good, understandable structure.
Meta description : The meta description also plays an important role. Again, the keyword should be included, it should be meaningful and encourage people to click.
Page structure: Ultimately, the page structure itself should also be clear. This includes short paragraphs, clear headings at different levels from H2 to H4 and also the use of bullet points.
Content: All measures are in vain if the venezuela whatsapp data content is not right. Good content is displayed, bad content is not. It's that simple. But what is good content? Good content is, for example, so-called holistic content. This means that a website does not create many individual articles on a topic, but rather one that tries to answer all questions. Additional information is also provided, such as checklists, recommendations for action or instructions. Incidentally, everything on a website counts as content: the product, the text, the image and how it is placed, etc. This is something that is often forgotten in many blogs.
Every SEO measure and content strategy should be based on comprehensive and well-thought-out keyword research . The goal of this research is to identify the keywords that are relevant to the website and the buyer personas in order to use them to get traffic to the website.
XOVI has presented the ranking trends for 2017 in a recent article. Anyone who optimizes their website based on these SEO criteria creates the basic prerequisite for achieving good SEO rankings on Google in the medium term. We summarize them briefly:
Mobile First: Is it any surprise that mobility is at the top? After the Mobilegeddon update in the second quarter of 2016, Google declared the mobile index to be the primary search index. To find out how mobile-friendly your website is, you can check it on this Google page here .
PageSpeed: In addition, fast pages are rated better than those that load slowly. This trend will probably continue, as shown by the use of AMP technology (Accelerated Mobile Pages) on mobile pages. This makes delivery on mobile devices even more efficient. Google also provides a tool for testing loading times .