All in all, tracking the data from your recorded webinars will give you a lot of information for your webinar marketing. This information is extremely important for the work of your marketing, sales and creative teams. You will then know:
Who sees your webinars?
Which parts inspire?
Which ones don't?
This will help you extend the value of your live webinars well after they've been broadcast, and give you deep insight into what's engaging your viewers.
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In the B2B enterprise technology space, there are only a very limited number of buyers per market segment. And various studies show that even the qualified leads that result from lead generation are already quite far along in their buying cycle before they are ready for you to contact them. So what's the best way to reach the prospects with the highest chance of converting for your pipeline?
Some marketers believe that the best approach is to inject as many low-cost leads into the sales funnel as possible and simply hope that enough will make it through the pipeline. This is largely because for decades marketers have been judged by the number of qualified leads they generate, rather than their actual sales pipeline results.
funnelHowever, if your leads aren't leading to anything, no amount of money will help. As long as you focus on quantity rather than quality, the principle of "garbage in, garbage out" applies. This way, you can meet guaranteed lead quantities or targets, but it also increases the likelihood that many of the leads purchased from vendors are simply compiled lists of names rather than qualified prospects.