The Content Marketing

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Not Only Does The Webinar Generate Leads, But The Audience Questions Get Packaged Into New Blog Posts That Link To The On-demand Webinar.kristin Acts As Interviewer, Videographer, Editor, And Writer, But She’s Not A One-person Team. She Collaborates With Her Demand-gen Counterpart And Leads For Social And Communication To Make Sure Each Content Piece Gets Used And Reused To Make The Most Business Impact. And, She Has The Support Of An Executive Team That Believes In Stories. (That’s Why When You Look For “blog” On The Photoshelter Site, You’ll Come Up Empty, But You Will Find The Category “stories.

”)the Strategy Paid Off In The Series Generated , Leads And email database india Contributed To $ Million In Pipeline, Kristin Said. The Team Also Saw Webinar Attendance Lead To Larger Deals – About % Higher Than Average. The Series Earned A Finalist Nod For Best Content Marketing Program In Awards.behind The Scenes With Storytellers Series Contributed $ Million To The @psforbrands Pipeline, Says @kristintwiford Via @cmicontent. #cmworldshare On Xas The Events Of Made Nearly Every Marketer Rethink How Best To Connect With Their Audiences, Kristin’s Empathetic Understanding Of Her Audience Kicked In Again.



Sensing That Everyone Was Craving Connection, She And The Team Set Up A Virtual Summit In Late June Featuring Photography And Photo Editing Directors, Producers, Digital Content Leads, And Other Creatives From Wp Brandstudio, Major League Baseball, Special Olympics International, The Carolina Panthers, Nascar, And Others.no One On The Team Was Sure What Kind Of Attendance To Expect From The Day-long Event, But The Results Impressed Them. About , People Watched The Summit Live, And More Than , Have Watched It On Demand.