Main Mistakes in Using Web Analytics
Posted: Sun Feb 02, 2025 8:40 am
For what reasons does web analytics "not work": shows incorrect or irrelevant information? The reasons are the following errors.
Applications are not configured correctly
This is quite a common occurrence.
Typical errors of incorrect settings:
unmarked pages;
unmarked transactions or incorrect veterinary email list marking (for example, a page with transactions is marked as normal);
Incorrect values (for tools like SiteCatalyst).
These common mistakes are even found on the pages of companies offering web analytics services.
If you want to make sure that none of the web analytics methods fail you, do not skip the user acceptance tests (UAT), run them again and make sure of the quality of the markings. Be sure to conduct continuous audits. Sites are regularly changed, improved, and the quality of marking becomes vulnerable, because different parts of the web resource can be marked at different times, etc.
The goals are not clearly defined.
What does web analytics ultimately give you? Information about how well you are doing. Having a clear goal makes it easier to define the rules of the game. Otherwise, how will you track progress if you don’t understand where you should be moving towards. But in practice, about 80% of projects are not supported by established goals. And if you are unable to set priorities, how can you improve results?
The goals are not clearly defined.
Source: shutterstock.com
You don't have to be in the business of selling to set a target. Goals can be non-commercial, such as getting data on subscribers, webinar participants, catalog downloads, tracking requests, etc. The main thing is that they are consistent with your customers' aspirations - this is the main secret of successful motivation.
Applications are not configured correctly
This is quite a common occurrence.
Typical errors of incorrect settings:
unmarked pages;
unmarked transactions or incorrect veterinary email list marking (for example, a page with transactions is marked as normal);
Incorrect values (for tools like SiteCatalyst).
These common mistakes are even found on the pages of companies offering web analytics services.
If you want to make sure that none of the web analytics methods fail you, do not skip the user acceptance tests (UAT), run them again and make sure of the quality of the markings. Be sure to conduct continuous audits. Sites are regularly changed, improved, and the quality of marking becomes vulnerable, because different parts of the web resource can be marked at different times, etc.
The goals are not clearly defined.
What does web analytics ultimately give you? Information about how well you are doing. Having a clear goal makes it easier to define the rules of the game. Otherwise, how will you track progress if you don’t understand where you should be moving towards. But in practice, about 80% of projects are not supported by established goals. And if you are unable to set priorities, how can you improve results?
The goals are not clearly defined.
Source: shutterstock.com
You don't have to be in the business of selling to set a target. Goals can be non-commercial, such as getting data on subscribers, webinar participants, catalog downloads, tracking requests, etc. The main thing is that they are consistent with your customers' aspirations - this is the main secret of successful motivation.