Example: Hotjar’s Search Engine Dominance

[rifat28dddd]

Why This B2B Lead Generation Example Works:
Although pieces of content like blog posts and podcast episodes aren’t gated, almost all the others are behind a lead gen form—and because of their depth, rightfully so. They’re perfect lead magnets, promising big outcomes; an example is this guide on scaling an agency through key stages of growth.

Even if someone finds Teamwork’s content through ungated pieces, the journey to a gated one is short—and they’ll likely become a qualified lead.

2. SEO: An Organic Way to a New Lead’s Heart
Search engine optimization is related to content marketing—but they aren’t exactly the same thing. Content marketing comes in all shapes and sizes, but SEO-optimized content helps you show up at the top of the search engine results for a term your audience searches for.

Think about it—what if your site showed up ukraine telegram data when leads searched “best [whatever you sell] to buy”? How many leads would come pouring in?

Good SEO means qualified search traffic on repeat—and if you match it with the right call-to-actions, it will deliver leads straight into your lead pipeline.

The bad news is, SEO isn’t an easy game to play. It takes perseverance, time, and resources. I strongly recommend starting with Ahrefs Academy. It's a tool we use here at Close, and they publish a ton of great SEO content.

Lead Generation Examples - SEO Hotjar Example