2. You might be too focused on your product
Posted: Sun Dec 22, 2024 9:36 am
It’s important to create customer segments that accurately reflect the prospects coming through your funnel, so you can tailor your messaging and sales approach to their needs. Spend some time researching your current customers and deals in your pipeline and creating customer profiles.
You’ll need to know details that might be relevant to how you approach your closing conversation, like:
Customer demographics
Firmographics
Budget
Business goals
Specific pain points
When you’re talking with a prospect, you can determine which japan whatsapp number customer segment they fall into based on their characteristics and needs and choose your closing strategy accordingly.
This sounds counterintuitive—after all, shouldn’t you share as much information as possible about the product you’re selling to convince the prospect to buy? That’s rarely the best approach.
Prospects want to know how your product is going to solve their problems. They’re not interested in hearing all about features they’ll never use, or add-ons that are far out of their budget. In fact, if you spend too much time focused on features that don’t appeal to them, prospects could walk away far sooner than you’d like.
The key is focusing on the prospect, not on your product. Use empathy and listen closely to your potential buyer, then shift your mindset to focus on meeting their needs, not singing your product’s praises.
3. You’re not managing your time effectively
Another reason you may be experiencing challenges getting leads to close is that you’re letting too much time slip by in between meetings and follow-ups, or by not prioritizing leads correctly.
If you wait too long after a pitch to follow up, you risk fading out of your prospect’s mind—or being replaced by a more proactive sales rep. Stay ahead of your opportunities by setting reminders for yourself to follow up or send more information to your prospects and always scheduling your next steps in advance. Doing so helps keep the ball rolling toward a sale.
That’s why using a CRM with next-action selling baked in can bring so much value to your business. Using next-action selling to plan your perfect sales process can help your team stay on top of every activity and task they nee
You’ll need to know details that might be relevant to how you approach your closing conversation, like:
Customer demographics
Firmographics
Budget
Business goals
Specific pain points
When you’re talking with a prospect, you can determine which japan whatsapp number customer segment they fall into based on their characteristics and needs and choose your closing strategy accordingly.
This sounds counterintuitive—after all, shouldn’t you share as much information as possible about the product you’re selling to convince the prospect to buy? That’s rarely the best approach.
Prospects want to know how your product is going to solve their problems. They’re not interested in hearing all about features they’ll never use, or add-ons that are far out of their budget. In fact, if you spend too much time focused on features that don’t appeal to them, prospects could walk away far sooner than you’d like.
The key is focusing on the prospect, not on your product. Use empathy and listen closely to your potential buyer, then shift your mindset to focus on meeting their needs, not singing your product’s praises.
3. You’re not managing your time effectively
Another reason you may be experiencing challenges getting leads to close is that you’re letting too much time slip by in between meetings and follow-ups, or by not prioritizing leads correctly.
If you wait too long after a pitch to follow up, you risk fading out of your prospect’s mind—or being replaced by a more proactive sales rep. Stay ahead of your opportunities by setting reminders for yourself to follow up or send more information to your prospects and always scheduling your next steps in advance. Doing so helps keep the ball rolling toward a sale.
That’s why using a CRM with next-action selling baked in can bring so much value to your business. Using next-action selling to plan your perfect sales process can help your team stay on top of every activity and task they nee